Special Report on
An Ode to Branding
An Ode to Branding - Trends
Latest Trending Story:
I have a love-hate relationship with my North Face. Let me explain: I don’t have one of those thin, lightweight - walk in the park on a slightly brisk morning North Faces. No, I have a climb up Mt. Kilimanjaro (pre-global warming) North Face, the type of North Face that you can wear outside on a frigid day with a soaking wet wife-beater underneath and not feel a thing. I wait until all hope is lost and the real cold weather has set in to pull it out of the closet. It is a weapon of last resort. Speaking of pulling it out the closet, it literally takes up my entire closet. It must take a whole school of geese or ...
Conley himself seems conflicted. Ironically, in the biography that he includes at the end of his book he ends up demonstrating his identification (obsession?) with branding. Twenty of the 46 words in his biography are brand names. In listing his professional experiences he names The Atlantic Monthly , Fast Company , The Boston Globe and ESPN: The Magazine . You would think that an author so riled by branding might instead want to take a stand against it, maybe forgoing the biography; maybe naming the book “Untitled” or attributing it to “Anonymous.” But perhaps he found that ... Read More
SURVEY RESULTS FOR
AN ODE TO BRANDING
Metallica : An Ode to the King of Posers
BrightBox is Brand Marketing
- Dynamic Logic Reveals Online Creative Best Practices: Register for ...
- Live Webinar on How to Build Trust in Sales Conversations ...