Special Report on
B2B Branding Needs Differentiation
B2B Branding Needs Differentiation - Trends
Latest Trending Story:
Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy. Having examined these measures, we offer 10 trends for marketers for 2010 that will have direct consequences to the success - or failure – of next year's branding and marketing efforts. 1) Value is the new black Consumer ...
In the world of consumer products a proliferation of secondary brands is often the way a major or ‘umbrella’ brand can manage its product mix. In B2B marketing however, branding is a very different kind of animal. A multiplicity of brands can be confusing to those who make purchasing decisions. Businesses place a much higher value than consumers do on corporate size and stability. The expenses of promoting a large number of secondary brands would be seen as wasteful in the eyes of most B2B marketers. It’s much more effective to create a single powerful brand for the ... Read More
SURVEY RESULTS FOR
B2B BRANDING NEEDS DIFFERENTIATION
BrightBox is Brand Marketing
Brand Marketing - Krause Productions LLC
- Webinar Recap: The Ecommerce Platform of the Future « Get Elastic ...
- Multi-Store Online Retailing: Perks and Pitfalls Webinar Recap ...