Special Report on
Branding as Art
Photo by www.artnet.com
In the end, when “viralness” happens -- whether it's a video, a petition or just a text piece that everyone keeps forwarding to friends and families -- we often aren't sure exactly why this particular piece of content went viral. Planning for something to go viral is therefore about as unreliable a strategy as planning to win the lottery on command. “It's wiser instead to use time-tested, tried and true strategies, such as old fashioned guerilla promotion of your campaigns, or even (gasp) paid promotion -- monitoring your ROI closely of course -- while also doing whatever we can to make sure we ...
Branding as Art - Trends
Latest Trending Story:
It’s a tough time to be a trusted brand. Information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day your brand is synonymous with trust for millions of people, the next it’s being dragged through the digital mud by a few over a product recall or privacy violation. And it’s all happening faster with bigger implications and greater transparency than ever before. Brands no longer get to rest on their laurels. We’ve stopped basing our trust of successful brands on the mere knowledge that they are financially successful—or because they run ads that tell us we should trust them. In fact, it seems the ...
Wikipedia
or stigmatizing is the process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person, with the intention that the resulting scar makes it permanent. This is performed using a hot or very cold branding iron . It therefore uses the physical techniques of livestock branding on a human, either with consent as a form of body modification ; or under coercion, as a punishment or imposing masterly rights over an enslaved or otherwise oppressed person. It may also be practiced as a "rite of passage" such as within a tribe, or to signify membership in an organization such as a ...
FEATURED BLOG
Coachella is the perfect festival for our ADD nation. If you don’t like La Roux’s “In For the Kill” than just walk 100 feet to hear Echo and the Bunnyman play “The Killing Moon” or another 100 feet to hear Crooked Vultures play “Elephant.” Or you can stand in the center of the polo field and hear a mash-up of all three. It’s kind of overwhelming. But also kind of awesome. I arrived last night at 8:30 p.m.—after eight hours stuck in traffic coming from L.A (ouch!)—and immediately headed over to the Gobi tent to see La Roux. (I didn’t need a map to find her —I just had to follow the streams ... Read More
RECOMMENDED BOOKS
REVIEWS AND OPINIONS
identified a new trend called “life caching.” Life cachers are collecting their experiences online with both images and words, organizing, storing, and sharing them in hopes of creating some kind of memento or even legacy. While at first glance this trend may seem vain—and a hobby for those with a little too much time on their hands—it can also be (at least potentially) rather sweet and sincere. Someday users may visit the site Dandelife , for example, and see how their parents had plotted out their childhood, complete with personal blog entries and even videos. Or they might view the Yahoo! Time Capsule twenty years ...
market research, surveys and trends
Some feel the premature burning of The Man was arson, others feel it was awesome radical expression, others feel it was a minor pain in the ass that proved our event is not about The Man, and others feel it created an opportunity to demonstrate the teamwork our community engenders. I feel torching The Man was a terrorist act against the environment in impact if not intent, and that you should feel the same way – here’s why: This was the year Burning Man hoped to expand far beyond the Black Rock to become an important force for positive change on the planet before it is too late to save it/us. Hundreds of us spent months creating ...
market research, surveys and trends
SURVEY RESULTS FOR
BRANDING AS ART
is a downtown LA-based high-end design and build company specializing in enviroments and furniture objects that "push the envelope". The also have opened a new retail showroom downtown LA. Housed in a renovated turn of the century bank building, the showrooms white, glowing curtains span 20ft floor to ceiling. One side of the 2000sf space houses Orange22's design studio with a model shop in the back while the other half is lined with oversized white bases making for an impressive stage upon which design objects are honored. The gallery space is showing a collection of local designer talent that represent the style ...
industry trends, business articles and survey research
The question that
launches and preoccupies Don Thompson's new book on the
contemporary art market is how a dead shark ended up costing a
reported $12 million. In homage to the shark, the book is
entitled The $12 Million Stuffed Shark: The Curious
Economics of Contemporary Art (Palgrave Macmillan, 272
pages). Although the work is both scholarly and entertaining,
there is no attempt to balance economics with ichthyology. The
fish is simply a metaphor for a large measure of human desire
and a healthy dash of greed.
industry trends, business articles and survey research
RELATED NEWS
Summer Shakespeare: Robert Foxworth as King Lear and Emily Swallow as Goneril in the 2010 Shakespeare Festival production of 'King Lear,' directed by Adrian Noble. Through Sept. 23 at The Old Globe. $29-$89. (619) 234-5623, www.theoldglobe.org. Photo: Craig Schwartz Concert Artist: Kasey Kay will perform works by Chopin, Schubert, Schumann and Liszt at 4 p.m. June 27 at Greene Music, 7480 Miramar Road, San Diego. There is limited seating for this free event; call to reserve. (858) 586-7000, www.greenemusic.com. La Jolla Festival of the Arts: Chalk art masterpieces, some 200 art booths, a food court, kids activities, ...
market trends, news research and surveys resources
will not appear on television news because broadcast organizations were not invited. In fact, only a handful of reporters witnessed the celebrity's charisma while discussing his passion for the arts and his reluctant, yet, globally successful foray into business. Redford founded the Sundance Institute in 1981 to develop emerging screenwriters and directors of vision. In doing so, Redford established the perfect case study for the transformative link between art and business. That link is creativity. The Arts and Business Council of Greater Philadelphia invited business people to the join Redford's discussion ...
market trends, news research and surveys resources
INFORMATION RESOURCES
Analysis aimed to showcase a successful use of cover art as a branding tool. ...... closely with branding of rock bands or as cover art designers. ...
technology research, surveys study and trend statistics
WINSTON-SALEM, N.C. - While the Southeastern Center for Contemporary Art (SECCA) completes renovations inside, a new brand identity will refresh SECCA’s public image. Executive Director Mark Richard Leach said, “We undertook the re-branding project as part of our efforts to totally recast SECCA at a key moment in our organizational life. “The identity is one project in this effort — along with writing a strategic plan, creating a new development plan, expanding access to our programs and developing partnerships with other community organizations.” Leach said, “We wanted to bring our identity ...
technology research, surveys study and trend statistics
Body art is a growing trend in America and branding is the oldest form of
body art in existence. The reasons people take a hot piece of metal to
their flesh are long and varied. Branding has been used by tribes as a
form of
identification for ages and as a rite of passage for just as long. It has
also been used as punishment for a crime. It's a popular part of some
sado-masochistic rituals. But plenty of people who are part of mainstream culture sport brands as
well. For example, some fraternities use it as part
of their membership process. That's why sports stars Michael Jordan and
Emmitt Smith are part of ...
REAL TIME
BRANDING AS ART
-
swaggerbrand
Branding as an Artist « The Art of Dawn Blair http://bit.ly/a47NqZ
-
leadnetdog
Branding as an Artist « The Art of Dawn Blair http://bit.ly/ayLs5P
-
IanYorston
Tag Me Amadeus. Sonic Branding (think "Intel Inside")as an art form. From Radio 4 - who have jingles of their own... http://bit.ly/cFt6yw
FEATURED VIDEOS
Watch these videos to learn more about industry trends, latest news and technologies.
-
The Art (and Science) of Branding -
(Self branding) vs. Product branding
Join these Webinars to learn more about current research, trends and surveys.
QUESTIONS AND ANSWERS
Scarification is not a precise art; there are many variables, such as skin type, depth of the cut, and how the wound is treated while healing, that make the outcome somewhat unpredictable. The body creates the scar, not the artist; it is important to keep in mind that a method that works well on one person may not work so well on another. Also, the scars tend to spread a bit as they heal, so scarifications are usually relatively simple designs -- small details can easily get swallowed up in the healing process. It is extremely easy to get infected badly, and even experienced body artists can make errors in cutting too deeply or ...
QUESTION: Wow, I hope this isn't TOO closely related to the last question but I've been dying for an answer and I have not been able to find one ANYWHERE. I'm fascinated by a career in the branding field, such as one of the many companies of OmnicomGroup or Voicebox Creative, et cetera. My major interest is the creative design but I don't want to limit myself with that as my sole major/family would kill me. What is the best educational/career path for someone who wants to get into this business? ANSWER: Hi, Marissa The entire field of advertising is a "career in branding," so again, I need more ...
