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Special Report on

Branding store brands

branding store brands special research report Photo by mypbrand.com
Marinara from Safeway, pictured, was as tasty as national-brand Prego and costs less. The result was similar for most of our store brand vs. big brand face-offs. If concern about taste has kept you from trying store-brand foods, hesitate no more. In blind tests, our trained tasters compared a big national brand with a store brand in 29 food categories. Store and national brands tasted about equally good 19 times. Four times, the store brand won; six times, the national brand won. What's more, the store-brand foods we tested cost an ...
goods, or outsource manufacture of store-brand items to multiple third parties - often the same manufacturers that produce brand-labeled goods. Store- brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry ; consequently, some store brands have been able to position themselves as premium brands. ...
REVIEWS AND OPINIONS
Branding 101: CRAFT A STICKY MESSAGE
Once you’re very clear on the value you offer others – whether that’s within a corporation or your own business – and how you’re different from the competition – it’s time to craft that into a message that’s sticky, meaningful and memorable. Ask yourself the following: Can you make your message fit on a Post-It note? (That’s what I call Post-It Positioning, and it’s something that I cover in my branding courses A LOT. http://www.LibbyGill.com/Branding ) Post-It Positioning is short and succinct, goes right where you want it to land, and it sticks. What’s the most important thing you want your audience to remember?  How can you ... market research, surveys and trends
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SURVEY RESULTS FOR
BRANDING STORE BRANDS

Understanding retail branding: conceptual insights and research ...
Keywords: Retail branding; Store brands; Store image; Retail assortment. Contents. Retailers as brands . ..... of the retailer, cutting out 20 percent of the most inefficient items from its assortment can mean savings of several million ... industry trends, business articles and survey research
A brand of one's own: private label is taking off as retailers ...
Pride. Individuality. Profitability. These three values are driving private label growth at supermarkets nationwide. Once thought of as cheap, imitation products, many store brands have now established a place for themselves in the marketplace as unique merchandise that provides value. Improvements in private label ingredients, packaging, co-branding efforts and product introductions are helping retailers capture consumers seeking first-rate product at additional savings. One way retailers are enhancing their private label programs is by stepping up the quality of their store brand products and focusing on how these ... industry trends, business articles and survey research
RELATED NEWS
Cosmetic Marketing & Branding Q&A w/ Purpose Built NYC
delivers concept-driven business solutions to the personal care industry. Individually and collectively, the founders of Purpose-Built have created a profound impact on a broad swath of the personal care landscape, including business planning, concept development, brand engineering, product and packaging development, marketing programs, sales and distribution strategies, spa and service development, retail planning, and everything in between.   Tell us a little bit about Purpose Built NYC, how did it get started. Purpose-Built is a reunion of sorts.  More years ago than I care to remember the first job for both of us ... market trends, news research and surveys resources
Forever 21 Pursues Big-Store Branding
Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com Katie Orlinsky for The Wall Street Journal Forever 21 on Friday will open its doors at Times Square, occupying four floors and including 151 dressing rooms and 32 cash registers. Forever 21 Inc. is set to open a massive new store in New York's Times Square on Friday, the latest and most aggressive step in the low-priced fashion retailer's plan to expand from a ... market trends, news research and surveys resources

INFORMATION RESOURCES

Private Label & Branding
Branding store brands, by Rebecca Zimoch, p. 14-20. Strategy: Optimizing the overall mix. The debate about the right mix of national brands and private ... technology research, surveys study and trend statistics
Recession Brings Record Number of New Store-Brand Food Offerings ...
(store brand) product introductions, how- ever, set a new record. Product choices, including larger package sizes, began to multiply in the ... technology research, surveys study and trend statistics
Capital Ideas - Why Store Brand Penetration Varies By Retailer
Long known as the titans of the grocery industry, national brands have experienced rising pressure from an old competitor -- the store brand -- since the beginning of this decade. In a new study, “Why Store Brand Penetration Varies by Retailer,” Sanjay Dhar of the University of Chicago Graduate School of Business and former Chicago faculty member Stephen Hoch, now at the Wharton School, University of Pennsylvania, examine sales data from 34 food categories for 106 major supermarket chains operating in the largest 50 retail ...
REAL TIME
BRANDING STORE BRANDS
  1. profile image EOSMarketing High quality generic products & strong branding are helping store labels outperform national brands http://ht.ly/25GDy
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QUESTIONS AND ANSWERS
Question: Co-branding examples
Hello, I am looking for examples of communicating something like this to customers: [New consumer brand] from [existing large brand] and [another existing large brand] A made up example would be: 'GreatNewBrand ChocoMilk' from Hershey's and Danone Examples *must* match *all* of the following criteria: - Two (or more) well known brands/organisations have come together to create a new consumer brand - Both the existing brands and the new brand are clearly communicated to customers - Both existing brands are equally prominent in communications and branding (unlike, say, Intel Inside with Dell, where Dell ...
How can I find out who actually manufactures store brand products ...
Costco Wholesale Corp., the largest U.S. warehouse club, reported fourth-quarter profit that beat analysts' estimates on higher sales of fresh food and consumer electronics. The stock rose to a record, gaining the most in five years. Net income for the quarter ended Sept. 2 increased 4.7 percent to $372.4 million, or 83 cents a share, from a year earlier, the Issaquah, Washington-based company said today in a statement. Revenue rose 2.9 percent to $20.1 billion, the retailer said last month. Costco followed the lead of Sam's Club, the warehouse-club unit of Wal-Mart Stores Inc., which reported higher second- quarter ...