Special Report on
Branding Usain Bolt
Branding Usain Bolt - Trends
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Usain Bolt knows why he needs to win races and shatter records. Though money and fame are nice additions, what drives him is something much, much bigger. It's even bigger than winning each individual race. The 23-year old, gold-shoe wearing Jamaican track star became a household name after he shattered multiple world records at the 2008 Beijing Olympics. When asked what his secret is, he replies with surprising humility, "my secret's just hard work and dedication." Great advice, for sure, but it takes more than just hard work to become such a dominating force in sports...or in anything, for that matter. It takes ...
Jamaica is a brand in itself. Its colors are very distinguishable, and the ideas that come to mind when you hear the world “Jamaica” are very clear, and very widely shared. As a popular brand, officials in the country fear its country image could be in the hands of others, and on the other side think the country could make more off its popularity. In this article , Jacqueline Charles writes about it: Usain Bolt had just been crowned the undisputed sprint king when a businessman boldly walked into the government office here hoping to cash in on the Jamaican track star’s ... Read More
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Usain Bolt's 100m - 9.76
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