Special Report on
Corporate Fonts for Branding
Corporate Fonts for Branding - Trends
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your comments in regards to transparency are themselves transparent. for instance, how would you imagine the darien library logo reproduced in white paint when needed to be painted on a golf course or tennis court? the reason experienced designers keep away from transparency is because it's not as robust as a solid. I have to sort of agree. Transparency is seductive, but I have been shot down in the past for proposing it. Are clients ready to produce their materials better? A transparent logo requires a bold client with a top-notch brand manager. We should be able to expect more effort from graphics producers, offset press ...
Non-profit websites typically get a bad wrap when talking about great web design. The fact of the matter is that many non-profit organizations out there are getting it right by following a simple plan of attack. Recently, I was approached to do a website for a non-profit organization. This sparked my thought process, and I decided to really break down the goals for the design. Non-profit websites share many of the elements of any common or corporate website design. Some basic web design principles include making the design appropriate for the niche , following the company brand , and ... Read More
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