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Special Report on

Earning Premium-Brand Status

earning premium brand status special research report Photo by www.totalsportsasia.com
CHICAGO -- It is far from a surprise that shoppers of all demographics have flocked to value brands as a strategy to save money in the current recession. What is a surprise is that many are also increasing their purchasing of premium brands. The latest IRI Times & Trends Report, "The Value/Premium Dichotomy," reveals that value brands are growing rapidly in terms of dollars, while mid-tier brands lag. Premium brands are also picking up steam. On a unit sales basis, value brands enjoyed more growth in 2009 than 2008, while premium brand sales shrank just over 1 percent and mid-tier brands shrank nearly 3 percent. ...
REVIEWS AND OPINIONS
“Shrek Forever After” to live up to its name?
Quite possibly, if three weeks constitutes “forever.” The final installment of the CGI animation series was considered a fairly major disappointment in its first week, earning a relatively anemic amount just under $71 million, tens of millions less than prior entries. However,  “ Shrek Forever After ” has shown decent staying power, indicating that the relatively strong reviews this time around might be reflective of something that actually matters to audiences. If we are to believe jolly Carl DiOrio , it is once again the probable box office champion. Indeed, DiOrio expects the grosses to be between ... market research, surveys and trends
Brand New, "Stubbornly Strong" Sticky Ass Glue Makes 2008 Debut At ...
Just six weeks after the launch of this fun new line, FRUSTR8TED's 'BLA BLA BLA!' Fleece Pant appeared in The 2007 Oscar Ultimate Nominee Gift Bag (www.frustr8ted.com). The bag was gifted to several of the Nominee's as well as Demi Moore, Jennifer Hudson, Lindsay Lohan, Katie Holmes, Maggie Gyllenhaal, Jessica Biel and Penelope Cruz. Frustr8ted Fashion line also received wonderful exposure at The Haven Event, which took place pre Oscars on February 21st - 23rd at a local Beverly Hills mansion. Press such as In Style, People, OK and Life & Style covered the event. Marketing Loyalty Solutions Inc. ... market research, surveys and trends

SURVEY RESULTS FOR
EARNING PREMIUM-BRAND STATUS

Report: Market Trends: Premium Pet Demographics and Product ...
Over 17 million U.S. households qualify as premium pet product demographics, accounting for approximately one-third of all pet-owning households and 16% of U.S. households overall. This all-new report profiles key consumer demographics driving the upper end of the pet market across five distinct cohorts: Affluents (household income of $150K or more), Specialty Shoppers (those purchasing pet supplies through pet stores or Internet only), Married with Children (household income of $100K or more), Empty Nesters (household income of $75K or more), Dual-Income/No-Kids (DINKs-household income of $75K or more), and Singles (household ... industry trends, business articles and survey research
Greece Gets $146 Billion Rescue in EU, IMF Package (Update1 ...
May 3 (Bloomberg) -- Euro-region ministers agreed to a 110 billion-euro ($146 billion) rescue package for Greece to prevent a default and stop the worst crisis in the currency’s 11-year history from spreading through the rest of the bloc. The first payment will be made before Greece’s next bond redemption on May 19, said Jean-Claude Juncker after chairing a meeting of euro-region finance ministers in Brussels yesterday. The 16-nation bloc will pay 80 billion euros at a rate of around 5 percent and the International Monetary Fund contributes the rest. Greece agreed to budget measures worth 13 percent of gross domestic ... industry trends, business articles and survey research
RELATED NEWS
Cadillac's SRX retains safety rating
Cadillac's 2010 SRX crossover has become one of the hottest new products in General Motors' stable of vehicles this year, as both GM and the Cadillac brand continue to grow rapidly in the wake of the automaker's recent reorganization. The SRX also got a boost with its recent designation as a Top Safety Pick for 2010 by the Insurance Institute for Highway Safety, whose crash tests resulted in the highest-possible ratings for this five-passenger family hauler. That designation will carry over to the 2011 SRX, which will return mostly unchanged from the current model, GM says. Especially important to sport utility ... market trends, news research and surveys resources
Virgin Airlines Give Flyers a More Rewarding Virgin Travel Experience Around ...
announced at the National Business Travel Association International Convention and Exposition that the award-winning Virgin airlines -- Virgin Atlantic Airways, Virgin America and V Australia/Virgin Blue -- known around the world for their stylish, innovative and value-based flying experience, are teaming up to offer each airline's loyalty program members the opportunity to earn miles or points when taking flights on their sister-branded airlines. (Photo: http://photos.prnewswire.com/prnh/20100810/AQ48390 ) (Photo: http://www.newscom.com/cgi-bin/prnh/20100810/AQ48390 ) (Logo: ... market trends, news research and surveys resources

INFORMATION RESOURCES

Enlisting Madison Avenue: The Marketing Approach to Earning ...
Update the U.S. Military Brand to Reflect Operational Realities .......... 72 ...... cards, charges a premium price, and distributes its products in its Gold ...... but lack the requisite social status to reach broad sectors of society. ... technology research, surveys study and trend statistics
M.G.L - Chapter 118E, Section 10F
  Section 10F. (a) There is hereby established a program of managed care to provide primary and preventive health care services for uninsured dependent and adopted youths from birth through age eighteen; provided, however, that only said youths who are ineligible for medical benefits pursuant to this chapter shall be eligible for the services defined in this section. Said program shall be administered by the division subject to appropriation from the Children's and Seniors' Health Care Assistance Fund established pursuant to the provisions of section 2FF of chapter 29 and other appropriated funds. The ... technology research, surveys study and trend statistics
Starbucks' Lessons for Premium Brands — HBS Working Knowledge
announcement that it will close 600 stores in the United States is a long-overdue admission that there are limits to growth. In February 2007, a leaked internal memo written by founder Howard Schultz showed that he recognized the problem that his own growth strategy had created: "Stores no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store." Starbucks tried to add value through innovation, offering wi-fi service and creating and selling its own music. More recently, Starbucks attempted to put the focus back on coffee, revitalizing the quality of its standard ...
REAL TIME
EARNING PREMIUM-BRAND STATUS
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QUESTIONS AND ANSWERS
Premium Publishers Feel The Pain Too
We are a high profile Australian portal and a Google Adsense Premium Publisher. We have our own personal Adsense representative, and we have access to things like keywords etc. This time last year we were receiving US$400-US$500 a day. Now we are down to $60-$80 a day even though our site is as popular as ever. We were promised this was only a short cycle thing last year. But it has only gotten worse. If we are only one of many, it would seem Google may be experiencing a major advertiser downturn, or perhaps Smart Pricing has really kicked in (too far?). Or it might be due to the extremely large, high traffic portals now putting ...
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Do consumer loyalty programs make sense or is it generally better to pick hotels and flights based on price and convenience? My boss and I travel together on business about 12-15 times per year and all but one or two trips per year are domestic. My boss is tied to one airline (American Airlines, ugh) and has 2-3 preferred hotel chains that he will go out of his way to patronize, often at a price premium. I prefer to travel on whichever airline is most direct and best for our schedule at a lower price and generally stay in the hotel most convenient to our event. Is there any general consensus as to whether reward programs ...