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Special Report on

Filed under 'branded content'

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There is a cultural identity crisis occurring among consumers and brands, with each wanting to emulate the other. The byproduct of this shared admiration is an exponential opportunity for word of mouth and social media marketers to play a central role in the facilitation of this ongoing shift. Brands as People Brands are finally starting to realize that they can no longer act like the faceless logos they once portrayed. They now need to establish a persona that is approachable and opinionated. Brands need to strive for relationships with consumers and learn to listen so that a two-way dialogue can be established. They need a ...
attracted at least 1.575 billion visitors annually by 2008. The global network of Yahoo! websites receives 3.4 billion page views per day on average . Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
What's the True Value of the Web to Marketers? - The eMarketer Blog
in London, sponsored by Econsultancy. For me, a long day’s exposure to many stimulating speakers boiled down to a multifaceted take on the concept of value. How can marketing deliver value for advertisers in 2010? What value (and values) do consumers look for when they consider the options presented to them? What new behaviors made possible by digital media are attaining value? Below are a few points raised or prompted by the occasion. Value comes in many forms these days. At the most basic level, there is value in technology itself, including Internet access and mobile devices. These things make it easy to get information, find ... market research, surveys and trends
From Branded Content Publishing to Networks (Madonna vs. Lady Gaga ...
There’s nothing worse than performing before an empty venue. Yet isn’t that what most nonprofits and companies do on the social web? The rush to play with new tools in this scary Brave New World has been the focus. We’ve seen the many, many successes, and yet organizations find they rarely succeed . Then they blame the media forms. You can hear them now, “FourSquare, Facebook, Twitter, Gowalla, YouTube or blogs [take your pick] don’t work! And don’t even start with the Augmented Reality conversation! This isn’t what was promised in the New York Times. We were told this was where people ... market research, surveys and trends


Steve Sponder's Blog - Filed under 'planning'
The online media landscape is constantly evolving and as it does it is presenting brand owners with equal measures of challenges and opportunities. With regards to brand communications there were three key developments over the last year, firstly online has become a dominant channel; according to IAB the Internet now accounts for 18.7% of the advertising market with Press Display at 19.3% and TV at 21.7%, secondly within the online channel social media has captured a huge percentage of users time spent online, Time reported that social networking sites are now the most popular kind of site and lastly video has now become a ... industry trends, business articles and survey research
Publicis Worldwide Launches Branded Content Division: Publicis ...
Dedicated to bridging the gap between advertising, content creation and distribution, Publicis Entertainment will create branded entertainment solutions for television content, gaming and motion pictures integration. The first unit will be in London but it is expected to roll out to other key markets and will harness the full potential of the Publicis global network. The team will focus on creating end-to-end entertainment solutions for brands across digital TV, Web TV, gaming, mobile, social networking platforms and motion pictures. In addition, the division will generate new revenue streams for brands including IP ... industry trends, business articles and survey research
Judge sides with Google in $1B Viacom lawsuit
SAN FRANCISCO — A federal judge in New York sided with Google Inc. in a $1 billion copyright lawsuit filed by media company Viacom Inc. over YouTube videos, saying the service promptly removed illegal materials as required under federal law. Wednesday's ruling by U.S. District Judge Louis Stanton in the closely watched case further affirmed the protections offered to online service providers under the Digital Millennium Copyright Act. The 1998 law offers immunity when service providers promptly remove illegal materials submitted by users once they are notified of a violation. That safe harbor had helped persuade ... market trends, news research and surveys resources
Industry Veteran Joins INKSURE Technologies Board
 June 27 /PRNewswire-FirstCall/ -- INKSURE Technologies Inc. (OTC Bulletin Board: INKS) recently announced that industry veteran Jonathan Bettsak has been elected to its board of directors. INKSURE is a leading provider of covert machine-readable security solutions for the prevention of counterfeiting and product diversion, and a developer of an innovative Track & Trace technology. Mr. Bettsak has more than 20 years of operational experience in the security, IT, and telecommunications fields. "Jonathan has extensive experience in creating and fostering global IT and telecommunications operations, and we look ... market trends, news research and surveys resources


Oct 31, 2009 ... party licensed games and third party licensed branded content games to .... filed on SEDAR on February 20, 2008 and is available under our ... technology research, surveys study and trend statistics
FTC Sues Drug Companies for Unlawfully Conspiring to Delay the ...
The Federal Trade Commission has filed a complaint in federal district court challenging agreements in which Solvay Pharmaceuticals, Inc. paid generic drug makers Watson Pharmaceuticals, Inc. and Par Pharmaceutical Companies, Inc. to delay generic competition to Solvay’s branded testosterone-replacement drug AndroGel, a prescription pharmaceutical with annual sales of more than $400 million. “At a time of escalating health care costs, these unlawful agreements deny patients the benefit of competition between branded and generic pharmaceuticals and ultimately cost consumers hundreds of millions of dollars a ... technology research, surveys study and trend statistics
Amy Campbell's Web Log » Making the Case for a Firm-Branded ...
revealed that merely 15% of law firms have taken steps to set up a firm-branded Twitter account, and fewer than 15% are actively tweeting. Why would a law firm have a Twitter account? Why not? You are already spending lots of time creating and approving content for public consumption. Twitter is just another (quick and easy and highly effective) way to disseminate that information. While Twitter is designed for use by individuals (it really does work best when people use these tools to engage in real and meaningful markets of conversation) don’t overlook the value Twitter can bring to your overall marketing effort in the ...
CCF Settlement... | Ask MetaFilter
Any experience with or deeper information about the Foreign Currency Conversion Fee Antitrust Litigation (whew) settlement? I got the mailing regarding the settlement of the class action lawsuit against banks charging excessive (is there any other kind of bank fee?) fees on foreign currency transactions. The basic info is here: You may have gotten this too. There's been internets rumblings that this is a scam to get your bank and cc data. I accept that it is legit. My question is this: I'd like to file under "Refund Option 3" where you need to list the amount of foreign transactions by ...
How do you contact youtube? - YouTube Help
Only 1 of my videos has copy righted content in it and that is a song (and youtube already replaced it with there own and added a buy now on itunes thing) I want to talk to a youtube rep i have done nothing wrong and the only reason i believe my account was deleted was because i made a video (1 year ago) on how to cheat in an online game. So if you could give me a number to call and when i should call that would be wonderful. ouija board :D sorry. youtube basically couldn't give a shit about much. you say there was copyrighted material in there so that doesn't bode well for you so it only takes 1 pesron to file a ...