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Special Report on

Re-Branding and Employees Engagement

re branding and employees engagement special research report Photo by www.fivebyfivepeople.com
The complexity, costs and risks associated with employee benefits pose an increasing threat to business performance. An enterprise-wide strategy for managing benefits gives you the framework to develop programs that work in concert to help attract and retain top talent in a cost-effective manner — so you can offer benefits that give you a competitive edge while meeting the needs of your employees. Learn more about Towers Watson's benefit services As companies struggle to improve business performance, they want to combine risk management with their overall financial management framework. Towers Watson understands the ...
What makes the topic complex is that brand engagement is partly created by institutions and organizations, but is equally created by the perceptions, attitudes, beliefs and behaviors of those with whom these institutions and organizations are communicating or engaging with. As a relatively new addition to the marketing and communication mix, brand engagement sits in the space between marketing , advertising , media communication , social media , organizational development , internal communications and human resource management. There is still lack of clarity and debate about whether this is a “soft” or hard measure, and whether ...
REVIEWS AND OPINIONS
Real Time Digital: Episode 3
In our third episode, Emily and I discuss Facebook CEO Mark Zuckerberg, and how his Facebook hoodie with a mysterious insignia was found on eBay. We also feature interviews with the CEO at  DealNews.com‎ , Dan de Grandpre, and Steve Greenwood of online private sharing and real-time collaboration service  Drop.io . If you missed hearing it live, listen here! Disclaimer :  The opinions expressed on this WebmasterRadio.FM program are those are those of the host, guests, and callers, and do not reflect those of the staff, management, or advertisers of WebmasterRadio.FM. Any rebroadcast or retransmission of this program without the ... market research, surveys and trends
Global Employer Branding
.  On the second year of his 20 country/30 city Employer Brand Global Tour,  Brett (who occasionally resides in Australia) is about to publish his 2nd book on the subject, Employer Brand Leadership:  A Global Perspective .  While I have enjoyed our conversations and alliance specific to the Consulting, Brand & Communication Strategy work we are both doing what I have found most enlightening about Brett’s contribution to the industry and our time together is his unique world view.   Shaped by experiences working with the world’s leading consultants and industry practitioners  Brett offers a real global perspective.  ... market research, surveys and trends

SURVEY RESULTS FOR
RE-BRANDING AND EMPLOYEES ENGAGEMENT

45% Employers use Facebook-Twitter to screen job candidates ...
CHICAGO, August 19, 2009 – As social networking grows increasingly pervasive, more employers are utilizing these sites to screen potential employees. Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009. Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook, 26 percent use LinkedIn and 21 ... industry trends, business articles and survey research
Employee Brand Engagement: It's Not a Myth—Happy People Make Happy ...
Every manager knows that dissatisfied employees are not good for business. Disengagement costs the U.S. economy roughly $300 billion a year in lost productivity, according to a poll by the Gallup Organization. Yet many people still don’t recognize that employees who are satisfied and motivated can significantly raise the bottom line, says Carol Parish, managing director for Enterprise IG in the United States. Parish and three other brand specialists recently addressed students, faculty, and guests at a forum on Internal Branding, sponsored by The Emory Marketing Institute (EMI). EMI is based in the Goizueta Business School  at ... industry trends, business articles and survey research
RELATED NEWS
25+ Upcoming Social Media & Tech Events
It’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . This summer, don’t forget to check out the U.S. Summer Tour that’s making stops at Seattle , San Francisco , Washington D.C , New York and Chicago ! Tickets are now available ! Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership. Here are some tips on how to network, share your information, and/or promote your event using social media: ... market trends, news research and surveys resources
Perfect Match
As the 2010 World Cup gets under way in South Africa, Manchester United's chief executive, David Gill, and Aon Consulting's CEO, Kathryn Hayley, explore some of the parallels between the worlds of soccer and business -- and a few of the lessons HR leaders can glean from them. Earlier this month, the eyes of the sports world turned to South Africa, where the 2010 FIFA (The International Federation of Association Football) World Cup is being held. There, the world's best players have come together to pursue the top prize in soccer over a roughly 30-day span. In just a few weeks, we'll know which national ... market trends, news research and surveys resources

INFORMATION RESOURCES

Microsoft PowerPoint - Re-Engagement [Read-Only]
❑HR and company leaders need to take steps to re- engage employees to: ... She is an expert in employee engagement, employer branding, and best employer ... technology research, surveys study and trend statistics
Onboarding: Speeding the Way to Productivity
hire, promoting positive employee engagement. One organization's HR executive recounted: new ... Improved employee retention. Enhanced employer brand. ... Avoided re-keying and corrections due to better data integrity ... technology research, surveys study and trend statistics
REAL TIME
RE-BRANDING AND EMPLOYEES ENGAGEMENT
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QUESTIONS AND ANSWERS
How are your companies leveraging social media and Web 2.0 to ...
This is a very provocative and interesting question. First, most of the better writing and thinking in the marketplace about social media and web 2.0 tools revolve around marketing and networking. I am not a technical pperson, so with all apologies to those of us who are, web 2.0 looks like collaborative tools wrapped up in very interesting applications. I know that is a gross over simplification, but think about the communities (like Linked In, Groups, Networks at Facebook, etc,) web 2.0 enables. So why aren't more organizations looking to a variety of web 2.0 tools as a means to facilitate collaboration? In an excellent ...
How to reboost the company/group morale in hard times? | LinkedIn ...
1. Offer training. Training is a way in which the company can show that it values it’s people. It doesn’t have to be expensive and it can be done in-house if you have some good quality managers which I am sure you have. Training coming off the back of an appraisal process and re-evaluation of the job description can be a tremendous morale booster for the individual, the team and ultimately the whole company. 2. Communicate successes. Success breeds success. Get people to report any successes they have had however small. Celebrate any form of improvement in quality control, sales, meeting efficiency targets ...