Special Report on
Effects on Electronic Markets
Effects on Electronic Markets - Trends
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Electronic commerce is a rapidly growing area enjoying considerable attention in conjunction with the emergence of the Information Superhighway or the building of the National Information Infrastructure (NII). Numerous firms are beginning to position themselves on this superhighway in terms of providing hardware, software, information content or services. It has also become important for other firms to hang out a shingle on the highway in the form of a home page on the World Wide Web. Considerable changes in the economics of marketing channels, patterns of physical distribution and the structure of distributors are ...
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EFFECTS ON ELECTRONIC MARKETS
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