Special Report on
Evolving Global Mobile Commerce
Evolving Global Mobile Commerce - Trends
Latest Trending Story:
Mobile Internet market is different from the fixed Internet due to its unique aspects such as: mass customizable location specific content, anytime anywhere access to data and transfer of cash from the mobile instrument to the merchants. As the use of wireless increases, there will also be a surge in demand for complementary services such as secure wireless storage, delivery, authentication, content provision etc. As people start using wireless to conduct transactions, new applications may emerge in future. Mobile service providers need to offer new pricing schemes, location-specific and personalized services to its customers. ...
Retailers should be making full use of mobile commerce tools to drive their back-to-school promotions, according to a Sears executive. Summer is a season associated with leisure and relaxation, and the retailer that guarantees the greatest convenience in shopping for clothes and school supplies stands to win big. Sears is betting that tools such as mobile purchasing and location-based search will provide the value that back-to-school shoppers are looking for. “Sears is constantly listening to customers and responding to them by continually enhancing mobile offerings to reflect their ... Read More
SURVEY RESULTS FOR
EVOLVING GLOBAL MOBILE COMMERCE
Nikesh Arora at the Marketing Society Annual Conference
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