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Kiosk-Web connection - Trends
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this morning, today is the first day of summer - a time when families pack up their cars and get away from the real world for a few days. One of the staples of the quintessential summer experience - the beloved ice cream truck - is getting a new spin this year. International brand conglomerate Unilever has introduced an interactive social kiosk that dispenses tasty treats to passers by. The fee? Ice cream lovers need only provide a smile. Using facial recognition technology, the kiosks, which encourage users to "Share Happy," can tell a person's age, gender and emotion. When the machine determines a person is ...
Establishing a link between Web-based wish lists and in-store kiosks is one of the primary goals of Borders Inc.'s new e-commerce initiative. Kevin Ertell, Borders' vice president for e-business, said the Ann Arbor-based global book retailer wants to foster an increase in connectivity between its Web site and its in-store computer kiosks. Borders [NYSE:BGP] is in the midst of developing its own Web identity apart from Amazon.com, through which Borders has historically hosted its Web presence. The company's new site, www.borders.com, is expected to launch in early 2008. The ... Read More
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