Share this page | Email | Contact Us

Special Report on

Mobile Commerce for Retailers

mobile commerce for retailers special research report Photo by media3.washingtonpost.com
While plenty of US retailers have mobile commerce sites or apps, it seems those in the UK have been slower to move into mobile.  I covered this topic last year, and could only think of three m-commerce sites in the UK, two of which were Amazon and eBay. There are now a few more, but a lot of big names are yet to move into mobile commerce. Strong growth is predicted for the mobile commerce market, and there are plenty of reasons why a mobile commerce site (or app) can benefit retailers . I've been listing the UK retailers with a mobile presence...  Some stats from a recent BT Expedite  multichannel retailing survey ...
"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."
REVIEWS AND OPINIONS
msearchgroove » Blog Archive » CENTER STAGE: Physical Context ...
Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010 and setting the stage for a new white paper revealing the results of the Netsize Mobile Trends Survey looking at mobile commerce acceptance and attitudes . We speak with Scott Dunlap, Founder & CEO of NearbyNow , a U.S. – based provider of personal shopping services. The sale of digital goods continues to be a robust business. In fact, the Mobile Entertainment Forum (MEF) – the global trade body for the mobile media and entertainment industry – told MSG in this podcast that overall confidence in the mobile entertainment ... market research, surveys and trends
App developer shopkick gets $15M in funding - Mobile Commerce ...
Mobile retail application developer shopkick Inc. has raised $15 million in Series B financing led by Greylock Partners, a sign that the mobile medium is becoming more of a priority for retailers. Reid Hoffman, cofounder and executive chairman at LinkedIn and investor in Facebook and Zynga, has taken his first full board seat in any investment as a Greylock Partner. Kleiner Perkins Caufield & Byers, Citi Growth Ventures & Innovation Group and Silicon Valley angel investor SV Angel, led by Ron Conway, also participated in the round, which comes one year after shopkick launched the company and closed its $5 million Series A ... market research, surveys and trends

SURVEY RESULTS FOR
MOBILE COMMERCE FOR RETAILERS

How retailers can leverage SMS for inventory management - Mobile ...
One of the most recent trends on the retail scene is the private sale for inventory management, and SMS can serve as a great tool to get customers in for one.  Research shows that after 60 days, an item at a retail location has about a 15 percent chance of being sold. After 90 days this number drops to just 5 percent, and that is why retailers are relying on private sales to keep inventory moving. “Sale racks have always been a source of consternation for both retailers and consumers,” said Tim Miller, president of Sumotext , Little Rock, AR. “What is a pair of designer denim really worth - the $265 retail price or the ... industry trends, business articles and survey research
Cisco E-commerce Study Reveals Mobile Phone to Be New 'Fourth ...
JOSE, Calif., June 3, 2008 - Mobile devices represent a major growth opportunity for the retail industry by providing a new purchasing channel for consumers, a Cisco study reveals. The company's third annual e-commerce study indicates that mobile devices are quickly joining physical stores, websites and catalogs as an important retail channel. The rise of social networking and advanced mobile technologies has redefined the online experience and is enabling retailers to capture new sources or revenue by implementing mobile strategies. The e-commerce study was conducted by the Cisco Internet Business Solutions Group ( IBSG ), ... industry trends, business articles and survey research
RELATED NEWS
7 Ways Brick-and-Mortar Retailers Are Moving into Mobile Commerce
Imagine you’re a major e-commerce player and you need a mobile Web strategy. You have to navigate a bunch of fast-changing technologies — hyperlocal, social Web, payments — with little precedent and high capital costs. What do you do? You think about the customer. Three years after the iPhone, those companies are finally getting a handle on how to leverage the smartphone, says Jason Taylor , VP of Global Product Strategy of Usablenet , a mobile Web development company that has built sites for a litany of major clients including Amtrak , Bloomingdales (M), Crate & Barrel , Aetna (AET), Brookstone , JetBlue (JBLU), market trends, news research and surveys resources
When Thinking Mobile, Think Inside Vs. Outside
Retailers tend to think of mobile as a single strategy, a way to deal with their customers via their mobile devices, regardless of where they are. But the truth is that retailers need to have two distinct mobile strategies: One for dealing with customers when they are inside physical stores and a second for when they are anywhere else. In-Store Mobile (let's call it ISM because retail sorely needs more TLAs) has far more capabilities and possibilities than Outside Mobile (OM). ISM offers the opportunity to interact with shelf tags and barcodes , which OM does not. If you want to facilitate mobile interactions in-store-with ... market trends, news research and surveys resources

INFORMATION RESOURCES

Ten Tips for Optimizing Mobile Marketing for Retailers - Layout 1
PAGE 57. Mobile Marketer CLASSIC GUIDE TO MOBILE COMMERCE 2010. Ten tips for optimizing mobile marketing for retailers. By Kim Ann King. Kim Ann King ... technology research, surveys study and trend statistics
THE NEW YORK STATE ATTORNEY GENERAL ANDREW M. CUOMO INVESTIGATING ...
NEW YORK, N.Y. (January 27, 2010) - Attorney General Andrew M. Cuomo today announced his office is investigating 22 popular online businesses that deceptively link unsuspecting consumers to fee-based membership programs that charge unauthorized fees under the guise of discount offers. His office has also reached an agreement with online movie ticket retailer Fandango to end similar practices. Cuomo’s investigation has found that when consumers shop online from familiar retailers, they are often presented with a discount or cash-back incentive offer as they complete their purchase. When consumers click on the discount or ... technology research, surveys study and trend statistics
E-Commerce Unplugged - A Moving Target: The Mobile-Commerce ...
You're walking by a store when suddenly your PDA beeps, alerting you to a sale inside. Welcome to the new world of mobile commerce�shopping via wireless devices. HBS professor Nitin Nohria and Accenture Managing Partner Marty Leestman project a (near) future where wireless m-commerce companies forge alliances with telcos, retailers, entertainment businesses, and e-commerce firms to target consumers. Get ready for a radical shift in thinking. by Nitin Nohria and Marty Leestma In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to ...
REAL TIME
MOBILE COMMERCE FOR RETAILERS
  1. profile image OnlineRetail RT @LuxInteractive: In case u missed it, Bernardine Wu has great advice for e-retailers trying 2 get into social & mobile! Watch it: http://bit.ly/cQLyVT #eTail
  2. profile image eTail_Events In case u missed it, Bernardine Wu has great advice for e-retailers trying 2 get into social & mobile! Watch it: http://bit.ly/cQLyVT #eTail
  3. profile image darlt774 7 Ways Brick-and-Mortar Retailers Are Moving into Mobile Commerce: Eighty percent of clients opt for mobile websit... http://bit.ly/bRjUfu
QUESTIONS AND ANSWERS
Retailers - Mobile Apps or Mobile Browser-Based Web Site ...
Today 4th March 2010 Online grocer FreshDirect enters mobile commerce to drive sales: http://www.mobilecommercedaily.com/online-grocer-freshdirect-enters-mobile-commerce-to-drive-sales/ Are you thinking in the same direction? But here they are talking about "66 percent of its customers reported owning a Smartphone, and a follow up study indicated the number was rising. In addition, 50 percent of these Smartphone users reported they had iPhones" Our JustGo Mobile applications are not only dependent/work on any special Smartphone like iPhone. It works on any phone which has internet access and browsing facility. Want to know more? ...
Question: Stdies about the ecommerce market
Hello Joho123, Is this the kind of information you're looking for? If so, I will locate similar information for your answer. If not, please clarify what you are seeking. Thanks, Bobbie7 "US online retail reached $175 billion in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer (B2C) eCommerce continues its double-digit year-over-year growth rate, in part because sales are shifting away from stores and in part because online shoppers are less sensitive to adverse economic conditions than the average US consumer. Despite the continued growth of the channel, online retailers face ...