Special Report on
Mobile E-commerce business model
Mobile E-commerce business model - Trends
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"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device." 1 Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. They used SMS text messages to send the payment to the vending machines. In 1997 also the first mobile phone based banking service was launched by Merita bank of Finland also using SMS. In 1998, the first digital content sales were made ...
Have you ever experienced getting yourself photographed by visiting the photographer shop? Realistically, you will be given time slot, you wait, and when your turn comes, photographer takes significant amount of time in setting up and focusing and then finally clicks a photograph. He expects few days of delivery time because of his over-running schedule and his ever going pending orders. Hopefully, after three or four days you get a call from the shop saying that your photograph is ready and shipped. Imagine there is a dark shade in your frame or any other disliking feature distorting the ... Read More
SURVEY RESULTS FOR
MOBILE E-COMMERCE BUSINESS MODEL
Putting Your Business on the Internet
Nikesh Arora at IE Business School in Madrid
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