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The International Council of Shopping Centers (ICSC) said last week that American consumers will spend $38.4 billion on back-to-school merchandise in 2010, which would be a record high.� But never to be outdone in consuming optimism, the National Retail Federation (NRF) called that prediction, and raised it to $55.12 billion.� The NRF's annual Back-to-School Consumer Intentions Survey predicted that the average American family will spend $606.40 to prepare their children for a return to the classroom this year, which would be a generous budget allowance for a consuming population that has needed multiple government rebate ...
The 34% of online retailers who say social marketing helps to increase sales participate in five or more forms of it-the most common being social network pages, customer ratings and reviews, and blogs-compared to fewer than four by retailers who don’t tie sales growth to social media, according to the State of Retailing Online 2009 report . The report, which was conducted by Forrester Research Inc. on behalf of Shop.org, the online retailing division of the National Retail Federation, an industry trade group, notes that most retailers regard customer ratings and reviews as useful and ... Read More
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