Special Report on
Retailers Push Mobile Commerce
Retailers Push Mobile Commerce - Trends
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Mobile Internet market is different from the fixed Internet due to its unique aspects such as: mass customizable location specific content, anytime anywhere access to data and transfer of cash from the mobile instrument to the merchants. As the use of wireless increases, there will also be a surge in demand for complementary services such as secure wireless storage, delivery, authentication, content provision etc. As people start using wireless to conduct transactions, new applications may emerge in future. Mobile service providers need to offer new pricing schemes, location-specific and personalized services to its customers. ...
NEW YORK — Stores deepened discounts more than planned in June to draw recession-scarred shoppers to buy summer tops and other merchandise. But shoppers bought mostly items they needed, resulting in small revenue gains. The mixed results from June, released Thursday, are raising concerns about the back-to-school season and consumers’ ability and willingness to hit the accelerator on spending. The International Council of Shopping Centers’ index of June retail sales rose 3 percent, the low end of its growth forecast that ranged from 3 to 4 percent. But that’s compared with a 5.1 percent ... Read More
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RETAILERS PUSH MOBILE COMMERCE
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