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First Data Corp. signaled its plans to become a major player in the emerging mobile-payments arena when it launched a new m-commerce division early this year led by Barry McCarthy. Mobile commerce is still in its formative stages, but McCarthy, president of mobile commerce solutions at First Data, predicts payment systems that enable consumers to conduct many transactions using their cell phones will be a significant force globally by 2010. With its own global presence, First Data is well-positioned to play an intermediary role in the evolving m-commerce arena, McCarthy believes. One of the Greenwood Village, Colo.-based ...
How do your customers use the web? It’s a simple question, but a question many small-business owners forget to discuss when working on their website. Frequently, small businesses get focused on their own technology and not the tools of their customers. From iPads and smartphones to oversized monitors and laptops, how do you deliver your message to your customer online today? Review the Metrics If you have a website, you should have some type of metrics or analytic application on your website. This is a way of measuring traffic to your website, and a feature offered by some ... Read More
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