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"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device." 1 Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. They used SMS text messages to send the payment to the vending machines. In 1997 also the first mobile phone based banking service was launched by Merita bank of Finland also using SMS. In 1998, the first digital content sales were made ...
NEW YORK – Marketers must address retail technology problems to take advantage of mobile couponing, according to an executive presenting at the MMF. The good news is that technologies are emerging to bridge the gap between mobile providers and retailers, according to Bill Catania, founder/CEO of MDot networks, Erie, PA. While brick-and-mortar establishments have traditionally been leery of integrating mobile couponing into their marketing mix, new services called digital incentive networks appear poised to support an ecosystem for such tactics. “What we’re seeking here is a complete ... Read More
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