Special Report on
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Entrepreneurship White Papers - Trends
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A survey was sent to 10,000 directors of training to find out how companies are extending a learning management system (LMS) outside of their corporate walls – to the “extended enterprise” of partners and customers. Most of the participants were from US-based companies, with a small portion from outside the US, primarily Europe/Middle East/Africa. With the pressures of globalization and increased competition, more companies are finding it advantageous to cost-effectively reach these audiences and provide enhanced knowledge and learning, and often times training on certifications and compliance readiness. Companies find value ...
I recently learned, first hand, the power of a customer focused message — by making the mistake of NOT using one, at least at first. Last week, a firm contacted me to see if I could do some contract writing for them. Since such work is part of my business model, I responded. However, I responded with a vendor-focused sales letter that was all about me. Predictably, the opportunity immediately went cold and I was put on the back burner. Realizing my mistake, I resent the sales letter, but with a customer-focused message. The result: I’ve scheduled a meeting to brainstorm ... Read More
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