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About fourteen months ago, two marketers in the same geography experienced the same downturn in the economy (didn’t everyone?). They had been similar in size (number of gallons, staff, & customers) and had decent profits up until that time. Fast-forward to the present. Both are still around but there is a tremendous difference. One is barely getting by while the other is increasing sales volume and profits! What Made The Difference I’ve worked with over 3300 marketers and can tell you it isn’t luck, intelligence or some unique talent. It isn’t that one business is looking for a competitive ...
social media is officially a part of my title. And so is managing. These two things along would be plenty to fill the week, but right now, the demands of time mean there’s also a lot more on my plate. Since corporate communications is the other part of my job, I spend a great deal of time on internal and external communications, media relations, and content and project management. Oh, and don’t forget the meetings! So, I’m putting a plan together that will help me manage my daily tasks better and make more productive use of pockets of unplanned time. I’ll be using three tactics: Daily Dozen Read More
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