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(Note: the Professor’s opinions are not those of Razorfish. The agency is not responsible for bad career moves or other incidents caused by our guru’s sage advice.) Dear Professor Ranker, I’m hoping you can help with with this age-old paid search quest: How does one achieve higher click volume, while simultaneously decreasing CPCs? -Scaling Inefficiently in SF Dear SISF, Two ways: Improve your quality score, and bid competitively. Accomplish the former by: -Prioritizing exact-match traffic (double-buy top keywords on broad and exact, bid higher on the exact version) -Running A/B copy tests on high-volume exact-match ...
Engine Optimization (SEO) is similar to a TV spot produced. That is, it brought the draft prepared site ready market, similar to the production of TV commercial will include editing, formatting, and fine-tuning. Once the site is optimized, is ready for search engines before they put the public face (s). Website Marketing is the process of attention to them, and continue to improve the presence of the displayThe spectators, as the spread of this TV spot. Think of it this way: if you produce a TV spot and sent only once, you can get a business of it, but over time fade the memories of ... Read More
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