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Employer branding using employee branding
Employer branding using employee branding - Trends
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Employer brand is the backbone of any great talent acquisition strategy. However, the advent of social media in recent years has complicated employer brand management. In his October 2009 article, “ Revelation — Your Employer Brand Is No Longer Owned by Your Firm ,” Dr. John Sullivan outlines how social media and other web technology has shifted the power in employer branding away from the organization to the masses. His article outlines very thoroughly how everything from text messaging to Twitter has affected this balance of power. Effective employer brands are authentic reflections of a company’s ...
Recruitment marketing plays a crucial role in the economy of any country as it is responsible for finding and recruiting the best well qualified employees for a particular vacancy or a certain position at a company of any domain whether that company be renowned or otherwise. Marketing within at the Human Resource function can be effective through the use of recruitment advertising to not only make a position known to candidates but also to demonstrate the brand activity and quality. Recruitment marketing has become extremely valuable due to the challenge given by the tight ... Read More
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EMPLOYER BRANDING USING EMPLOYEE BRANDING
EMC Employee- Linda C.
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