Special Report on
Goal Setting and Employee Engagement
Goal Setting and Employee Engagement - Trends
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When it comes to having engaged employees, perhaps even more influential than an employee’s direct boss is the boss’ boss. According to Julie Gebauer, Don Lowman and Joanne Gordon, authors of Closing the Engagement Gap: How Great Companies Unlock Employee Potential for Superior Results (Penguin Group), the top driver of employee engagement is “senior management’s sincere interest in employee well-being.” Yet while 75 percent of employees trust their immediate managers, only about half (53 percent) of employees trust their organization’s senior leaders, according to the 2008 Blessing White study The State of Employee Engagement.
The Institute for PR recently came to agreement on research principles for public relations. None of them are really that far out there from a research perspective. The good news is that they set aside ad equivalency (AVEs) for PR measurement. Similarly none of the automated sentiment analysis tools are included. The principles include: 1. The Importance of Goal Setting and Measurement Fundamentally important, goals should be as quantitative as possible and address who, what, when and how much impact is expected from a public relations campaign. Traditional and social media should be ... Read More
SURVEY RESULTS FOR
GOAL SETTING AND EMPLOYEE ENGAGEMENT
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