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Special Report on

Human Resources/Employer Branding Professional

human resources employer branding professional special research report Photo by
Els Van de Water is a Human Resource business partner and leads the recruitment team for Microsoft in Italy. Els is responsible for the employer brand strategy of the Italian sub which is consistently ranked among the "Top 5 Preferred Companies to Work for" by new graduates and young professional and has consistently ranked in the Top 3 "Great Places to Work" award in Italy over the last 6 years. Els is Vice President and Co-founder of HR Community, an international knowledge community for human resources managers. Els has previous been the Human Resource Manager at LogicaCMG Italy and Human Resources Manager ...
was first used in the early 1990s to denote an organisation’s reputation as an employer. Since then, it has become widely adopted by the global management community. Minchington (2005) defines your employer brand as “the image of your organisation as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders). The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company's employer brand." . Just as a ...
My Personal Brand is What? Career Tips for Gen X and Beyond ...
Several years ago, I was in need of a temporary assistant to do some tedious administrative tasks.  A trustworthy temp agency sent over a nice lady who worked hard and had a pleasant personality.  My workload got bigger and while this lady had already missed a few days, I thought her excuses seemed legitimate and considered  hiring her. First step? Google. What did I find? A very dark and dreary blog that she wrote in on a regular basis. It was all self-reflection and she frequently vented about why HR work is so boring for her and why she always seems to end up bouncing around so many temp jobs.  She went on to talk about how ... market research, surveys and trends
HRevolution: 3 questions for Jason Lauritsen | SmartBlog on Workforce
and I was lucky enough to catch up with him after his session on employer branding. He is vice president of human resources for an 800 employee regional Midwestern bank, as well as one-half of the professional speaking team, Talent Anarchy . You can contact Jason by e-mail at Jason.lauritsen (at) or find him on Twitter via @jasonlauritsen . First, a question for the newbies: What is “employer branding” exactly? Employer branding, by my definition, is the process of aligning the behaviors of current employees (culture) and the perceptions of potential employees (recruitment) to support the success of the ... market research, surveys and trends


Forty-five Percent of Employers Use Social Networking Sites to ...
As social networking grows increasingly pervasive, more employers are utilizing these sites to screen potential employees. Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009. Of those who conduct online searches/background checks of job candidates, 29 percent use Facebook, 26 percent use LinkedIn and 21 percent use MySpace. ... industry trends, business articles and survey research
7 Steps To Effective Employee Surveys To Build Your Employer Brand ...
When building your employer brand, understanding the perception of your employer brand with key stakeholders is critical to nurturing your employer brand. With easier access to on-line tools to distribute and manage employer branding surveys, how can you ensure that you get the most robust results possible? Here are seven actions you can take to support your employer brand strategy: 1. Ensure ownership by the leadership team – consider how you can get your leadership team to support you in the roll out and completion of the surveys. One strategy I have used very effectively has been to establish key performance indicators for ... industry trends, business articles and survey research
Give kids social skills to get ahead
The college students who showed up with bare midriffs and never contributed to discussions during Faye Rogaski's communication classes were surprised when they weren't picked for coveted internships and jobs. They would also e-mail the public relations executive without so much as a greeting but with demands such as "I need a reference," or "I need a letter of recommendation." No "please," no "thank you," no face-to-face handshakes, introductions or follow-ups after classes. These same students would "friend" Rogaski on Facebook -- it was a class about branding yourself, after all, so the social networking site ... market trends, news research and surveys resources
CARMICHAEL: Excited About Iowa
Ricky Carmichael made one start at Iowa Speedway in 2009 where, despite having a 26th-place qualifying effort, he finished the race in the 13th position. CARMICHAEL ON TRUCKS: Carmichael was last on-track in his Monster Energy Chevrolet nearly one month ago at Michigan International Speedway where he scored a 15th-place finish. So far this season, Carmichael has scored one top-five (Dover) and two top-10 finishes (Atlanta and Martinsville) in the first nine races of the 2010 season. CARMICHAEL ON COMPETING AT IOWA: "I'm really excited about going to Iowa. The race track is really neat…it's a great facility ... market trends, news research and surveys resources


EmployEr Branding
employer branding initiatives depends on their being ... a coherent employer brand…but it is crucial that the human resources .... professional growth. • When employees volunteer as part of Macy's Partners in Time ... technology research, surveys study and trend statistics
Professional Recruiting Services
will help you attract top performers to your organization. Effective recruitment begins with building your agency's identity for both active and passive job seekers. If potential candidates don't know who you are, what you do or what you can offer them, how can you expect to generate interest in their possible employment with you? OPM will help you build your employer brand and help you market your organization so that you will be successful in attracting and retaining talented employees. Your employer brand will be your agency identifier. It will become the centerpiece of your efforts to describe the kinds of ... technology research, surveys study and trend statistics
Master of Professional Studies in Human Resource Management
It’s been said it takes a village to raise a child, but it also takes a village to raise an organization. This past Sunday, the SCS Georgetown SHRM chapter celebrated its birth with a charter ceremony in Georgetown’s Riggs Library. The chapter’s formation started last fall when a small group of students began the charter application through the SHRM national headquarters. With a board of strong student leaders, the support and sponsorship of the Northern Virgina SHRM chapter, and the guidance of Dr. Christopher Metzler, the chapter received approval of its charter petition in April. The charter ceremony was a special time to ...
What are the advantages of Employer Branding and Marketing ...
Staffing and Recruiting (25), Job Search (14), Using LinkedIn (7), Personnel Policies (2), Education and Schools (1), Compensation and Benefits (1), Computer Networking (1) The advantage is that branding gives a very clear statement to a potential employee as to a company's vision, market position, culture, and/or other qualities that basically equate to a recognizable, desirable commodity. In short, branding helps to make a candidate want to come to work for a company by selling you on who and what they are. Bob posted October 16, 2008 When you are looking at talent who can drive business results in a company, to attract ...
Which strategies have you found most successful in employer ...
Using LinkedIn (225), Organizational Development (86), Change Management (72), Government Policy (47), Economics (29), Corporate Governance (26), Equity Markets (24), Career Management (24), Ethics (23), Staffing and Recruiting (22), Mentoring (19), Business Development (19), Planning (19), Communication and Public Speaking (16), Internationalization and Localization (14), Business Analytics (13), Personnel Policies (12), Education and Schools (11), Energy and Development (11), Web Development (11), Financial Regulation (10), Internet Marketing (10), Small Business (10), Advertising (8), Sales Techniques (8), Manufacturing (8), ...