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eters are awash in data. Digital, social and (increasingly) mobile marketing are spinning off data streams faster than we can humanly manage. Analysis-paralysis ensues, and for some of us, data drowning shortly thereafter. Few marketing organizations today have the analytical chops and creativity to squeeze gamebreaking insight from these increasingly rich data streams (see this prior post on coping with information richness ). Most marketing leaders will settle for a life preserver—they’ll outsource analytics to vendors or shunt it off to an analytics team buried inside of market research. By contrast, sage marketing ...
I believe it a good thing to look back at some of the writings of the fathers of our denomination as they were nearing the end of the PCUS and considering themselves what was to become of their own denomination, which in the end led to the formation of the PCA. I believe we can learn from them, and so the following is Part 2 of this little series looking back to 'the fathers of the PCA.' Hello "Miss Clydie" - where ever you are! I don't like dialogue, garden paths or primroses; so I shall speak up and speak out. In her recent monologue published in the ... Read More
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