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Special Report on

Virgin Media Phorm Webwise Adverts

virgin media phorm webwise adverts special research report Photo by newsimg.bbc.co.uk
If I have understood paragraph 29 of your technical explanation, I can thwart Phorm by instructing my browser not to accept ANY cookies from the webwise.net domain. Is that correct? 2. James Firth  |  April 22nd, 2008 at 21:33 UTC Richard, Just one note on the use of encryption. The encrypted UUID would still be unique. So whilst this would stop the “Barrie” method of learning something about one’s quarry, it would not stop 3rd parties using the Phorm cookie as a global identifier for their own purposes. 3. Pete  |  April 22nd, 2008 at 22:23 UTC I’ve already had a crack at coding up ...
from which they made millions of dollars in revenue. It has since stopped distributing those programs after complaints from groups in the United States and Canada, and announced it was talking with several United Kingdom Internet service providers (ISPs) to deliver targeted advertising based on the websites that users visit. The company's proposed advertising system, called Webwise, is a behavioral targeting service (similar to NebuAd or Front Porch ) that uses deep packet inspection to examine traffic. Phorm says the data collected will be anonymous and will not be used to identify users, and that their service would even ...
REVIEWS AND OPINIONS
Web monitoring for ads? It may be illegal | Politics and Law ...
Online advertising has ballooned into a roughly $45 billion-a-year business, to the benefit of Google, Yahoo, ad networks, and innumerable speciality and hobbyist Web sites. One corner of this ecosystem that hasn't managed to cash in on advertising is, by some measurements, the largest: broadband providers. So it may have been inevitable that they would seek additional revenue by monitoring their customers' online activities and creating behavioral profiles that could yield hyper-relevant ads. The only problem with this practice is that it may not be entirely, well, legal. The first warning sign came last week when two ... market research, surveys and trends
Surreptitious Evil: Did you have 'Phorm'?
Well, more than 18,000 of you (i.e. 18,000 accounts with an unknown number of subscribers behind those) did, BT customers to a man, woman and Bassett Hound. But you'll never know. BT didn't keep the records of who they subjected to this dubious privilege. (Ed notes: Well, unless you check your browser for Webwise 1 cookies .) So the great Phorm saga continues with a significant presence on this morning's BBC Breakfast show, with quite a concentration of attention on the BT trial - was it legal? Was it moral? Did it work? Kudos to the female presenter for giving the latest mendacious Phorm apologist, Emma ... market research, surveys and trends

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VIRGIN MEDIA PHORM WEBWISE ADVERTS

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Besides resting Spirit, scientists also likely will have to reduce exploration by Opportunity, which is probing a large crater near the equator. Instead of sending up commands to Opportunity every day to drive or explore a rock, its activities may be limited to every other day, said John Callas, the Mars Exploration Rover project manager at JPL. The rovers were originally deployed for three-month missions but have operated for more than four years . Update: NASA decided not to go through with Mars rover budget cuts . (thx, jeff ) ( link ) add to del.icio.us.   look up in del.icio.us. results for "Budget cuts at NASA ... industry trends, business articles and survey research
Phorm Uses Your ISP to Track Your Web Surfing Habits
And they are going straight to the source to find out – your ISP. They are about to partner with Britian’s top ISPs (BT, Virgin and Talk Talk) to track every single action you take and use it to show you ads. The company, called Phorm , says they have access to the surfing habits of 70 percent of British households who have broadband. Next they hope to sign telephone and cable companies to get information about their customer’s search habits. I don’t know how to describe Phorm’s style of communication, but it’s unique and has a practically secretive feel to it while appearing to be completely ... industry trends, business articles and survey research
RELATED NEWS
OFT warns advertisers to obey the law
Online behavioural advertisers risk breaching not only privacy and data protection regulations but consumer protection law as well, warned the Office of Fair Trading (OFT). Research carried out by the government's consumer rights department showed that although these companies must make it clear to consumers what personal data is being collected and how this is being used, not enough is being done to do this. Online behavioural advertising uses information about a user's web browsing behaviour to target adverts based on likely interests. This information is usually collected through 'cookie' files, which are ... market trends, news research and surveys resources

INFORMATION RESOURCES

The Phorm “Webwise” System - a Legal Analysis Nicholas Bohm ...
Mar 11, 2008 ... websites visited is used to target adverts at particular users. ... Virgin Media , are considering whether to deploy the Phorm architecture, ... technology research, surveys study and trend statistics
Comments of Phorm, Inc. on the FTC's Proposed Behavioral ...
TalkTalk, and Virgin Media. Phonn's approach to consumer privacy ... advertising experience in mind, Phorm offers these specific comments on the FTC's ... technology research, surveys study and trend statistics
About Us : Phorm : Launch Agreement
Phorm (AIM: PHRM and PHRX), the advertising technology company, today announces exclusive agreements with UK internet service providers (ISPs) BT PLC, TalkTalk and Virgin Media Inc. Phorm's industry leading technology will enable the companies to offer a new online advertising platform, the Open Internet Exchange (OIX), and a free consumer internet feature, Webwise, which ensures fewer irrelevant adverts and additional protection against malicious websites. OIX will create a new marketplace for online advertising, that is based on internet users' anonymous browsing activity and ensure ...
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QUESTIONS AND ANSWERS
British Telecom Ad Replacement Trial Brings Calls For Prosecution
Isn't this like dragging a table, a chair, some merchandise and folded-up display board through the front door of shop, setting up a stall which blocks access to the rest of the shop and then selling passers-by your own goods from the stall? How is this not trespassing? One of my ADSL lines is from BT so I got angry with them and told them to either assure me that they would not be using Phorm to snoop on me or else close the account. Their reply was: "Unfortunately I am in no position to give assurances about anything related to what services BT Business consider using in future, however based on the BT Webwise situation I ...