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Special Report on

FTC advertising regulation

ftc advertising regulation special research report Photo by
t for overturning the 20-year ban on direct corporate spending on elections.  Last time I checked, the First Amendment - "Congress shall make no law ... abridging the freedom of speech, or of the press" - contained no language excluding corporations from its protections. Justice Sonia Sotomayor , no great champion of the First Amendment, predictably voted with the minority - that is, to uphold the ban.  President Obama, apparently also no great friend of freedom of speech, said the decision gives a " green light " to special interests.   Predictably, Keith Olbermann just finished ranting ...
industry, focused on ensuring consumers receive notice of advertising practices. Generally speaking, behavioral advertising refers to the tracking of users’ online activities over time and across web sites in order to deliver advertising tailored to those activities. In that context, a “notice and choice” model might involve a web site posting a privacy policy describing its advertising services, which would provide a consumer choosing to visit a site or use a service notice of the policies and level of privacy offered. 1 More recently, amidst the use of increasingly sophisticated software and expansive data collection ...
“The principal reason for advertising is an economic one- to sell goods and services.” Arguably, there are important non-economic motives for advertising: 1) self-aggrandizement of the advertiser; institutional inertia – because everyone else does; tax considerations; and political considerations – to influence public opinion, however, they will not be the focus of this paper. Instead, this paper will focus on the normative model of advertising, and the effects of informational advertising and regulation of advertising on the welfare of US citizens. In order to understand advertising more generally, a ... market research, surveys and trends
NY Sen. Schumer asks FTC to probe marketing of alcohol-energy ...
ALBANY, N.Y. — New York Sen. Charles Schumer is urging the Federal Trade Commission to investigate the marketing of flavored alcoholic beverages with caffeine that appear to be explicitly designed to attract underage drinkers. In a letter to FTC Chairman Jon Leibowitz, Schumer said Sunday that the colorful cans are also designed to befuddle parents and police with labels that resemble nonalcoholic energy drinks. He said popular drinks such as Joose and Four Loko also use very small print to disclose alcohol content of up to 12 percent, about twice that of beer. Michael Mikhail, chief executive of United Brands Co. of La Mesa, ... market research, surveys and trends


FTC advertising regulation: survivor or casualty of the Reagan ...
During the Reagan administration, a number of important changes were made to the Federal Trade Commission's advertising enforcement program.(1) In order to understand these changes both the express policy statements and the case law must be evaluated. This article provides such an analysis, focusing particularly on the case law from mid-1978, during President Carter's term of office, through the middle of 1988. This ten year period illustrates the changes made under the Reagan regime. The Reagan administration approach is further contrasted with an overview of the FTC's most recent year (June 1990-June ... industry trends, business articles and survey research
What Would Happen If Cigarette Advertising And Promotion Were ...
John E. Calfee, Debra Jones Ringold (1990), "WHAT WOULD HAPPEN IF CIGARETTE ADVERTISING AND PROMOTION WERE BANNED?", in Advances in Consumer Research Volume 17, eds. Marvin E. Goldberg and Gerald Gorn and Richard W. Pollay, Provo, UT : Association for Consumer Research, Pages: 474-479. Advances in Consumer Research Volume 17 , 1990      Pages 474-479 WHAT WOULD HAPPEN IF CIGARETTE ADVERTISING AND PROMOTION WERE BANNED? John E. Calfee , University of Maryland Debra Jones Ringold , University of Baltimore We cannot answer to anyone's satisfaction the question raised in the title to this paper. Rather, ... industry trends, business articles and survey research
Read all 'Federal Trade Commission' posts in Politics and Law
Video game aficionados might have to enter a credit card or find another way to verify their age before playing a networked game, thanks to a new push from advocacy groups who say they want to protect minors from in-game advertising messages. In-game marketing has become so advanced that it "allows advertisers to track game users" and detect if people who are exposed to certain ads eventually use or buy the advertised product, a coalition including the Campaign for a Commercial-Free Childhood, the Center for Digital Democracy, the American Academy of Pediatrics, and U.S. PIRG told federal regulators this week. They say ( market trends, news research and surveys resources
Alcohol Pushed to Kids on Facebook and What the FTC Is Doing About It
If your child signs on to Facebook today and enters their real age -- anything under 21 -- there's nothing to stop them from "liking" an alcoholic beverage company and essentially signing themselves up for a constant stream of in-your-face advertising from said company in their Facebook stream. It's becoming a big enough problem that the folks at the Federal Trade Commission have made social marketing by alcohol companies their biggest issue for an upcoming report to Congress. Janet Evans, senior attorney in the FTC's Division of Advertising Practices, told The Stir this week that alcoholic beverage ... market trends, news research and surveys resources


Peltzman, Sam (1981), 'The Effects of FTC Advertising Regulation', 24 Journal of Law and. Economics, 403-448. Peltzman, Sam (1987), 'The Health Effects of ... technology research, surveys study and trend statistics
Frequently Asked Advertising Questions: A Guide for Small Business
Additional laws apply to ads for specialized products like consumer leases, credit, 900 telephone numbers, and products sold through mail order or telephone sales. And every state has consumer protection laws that govern ads running in that state. According to the FTC's Deception Policy Statement , an ad is deceptive if it contains a statement - or omits information - that: According to the Federal Trade Commission Act and the FTC's Unfairness Policy Statement , an ad or business practice is unfair if: A typical inquiry follows these steps: The FTC looks at the ad from the point of view of the "reasonable ... technology research, surveys study and trend statistics
Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for ...
FOR nearly three decades, the Federal Trade Commission’s rules regarding the relationships between advertisers and product reviewers and endorsers were deemed adequate. Then came the age of blogging and social media. On Monday, the F.T.C. said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares. The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any ...
The FTC, Blogs, Links, Display ads and AdSense
I have found that my voice is not heard, ever. So I don't care until it becomes law. I can't do anything about it. Just roll over and play dead like me. Not borrowing trouble or worrying about it till I need to. Long political experience has well taught me that if you can nip something in the bud, cut it off at the pass if you will, is at least 1,000 times easier than trying to have it reversed once enacted. Yes the voice of the "little people" is usually listened to if you present sensible cogent arguments. [added] Remember there will always be folks with legitimate opposing arguments as well. Simply saying "I ...
What specific law or regulation prohibits collections agencies ...
It is my understanding that collections agencies may not receive customer dispute information via email and request information by US Mail or fax. I want to understand exactly where this law or regulation is noted by the FTC and, if possible, why email is not allowed. posted 5 months ago in Personal Debt Management | Closed Share This Biotechnology Professional. see all my answers Best Answers in: Biotech (2), Regulation and Compliance (1), Certification and Licenses (1), Mentoring (1), Contracts (1), Personal Debt Management (1), Professional Books and Resources (1), Green Business (1) This was selected as Best Answer The ...