Special Report on
FTC advertising regulation
FTC advertising regulation - Trends
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I’ve been getting quite a few emails asking that I cover more generally, the things which are most likely to be in the sights of the FTC. The big, general category that the FTC is monitoring is "unfair or deceptive advertising." The goal is to make sure that all advertising is truthful and non-deceptive. The FTC’s site does a very good job of generally addressing these issues, and then allowing you to drill down for more detail. Make sure you know the rules and don’t get caught in the idea that what you don’t know can’t hurt you. The FTC is here to help, but their primary mission is to protect ...
Bloggers who test and review products, get freebies from companies, or make money from clients have been warned: the government is watching you. In a move that would mark a major step into regulating online speech, the Federal Trade Commission (FTC) is planning to issue guidelines for individuals who write, review or comment about commercial products and services on their own blogs or in the comments sections of websites. The FTC rules would require bloggers and commenters to back up any claims they make and disclose whether they received any pay or benefits from the companies they cover. ... Read More
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