Special Report on
Intangible Business Brand Valuation
Intangible Business Brand Valuation - Trends
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Brands are generally a company's most valuable asset and the means through which income and profit is generated. Identifying what drives this value enables management to increase a brand's performance, resulting in increased revenue, larger market share and higher profits. Brand valuation helps analyse and plan for this, which is what makes it useful. The final value figure which is usually banded about is by itself, largely uninteresting. Look behind the headline number and the interest and usefulness soon becomes apparent. It hides a number of factors which illustrate the health of the business. Think of it ...
Jane Anson in Bordeaux and Howard G Goldberg in New York – The world of fine wine is proving to be no longer immune to the global financial crisis – although no-one is panicking yet. Bordeaux is hardest hit, say some commentators, as it is perceived as an investment wine. There is a silver lining, however, in the form of good prices to be found. Max Lollondrolle of Berry Bros and Rudd told decanter.com, ‘Not many people are building up their portfolios right now. The first growths have lost up to 25% over the past few months, but there is a lot of trading going on, and some ... Read More
SURVEY RESULTS FOR
INTANGIBLE BUSINESS BRAND VALUATION
Storyboard - 7th November 2009 - Part 1 - Brand Valuation
Do You Know The Value of Your Brand?
- Streambank Selected to Market Movie Gallery & - BroadcastNewsroom
- Opinions from our first webinar - Telegraph