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Privacy now a consumer need
Privacy now a consumer need - Trends
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Social media is a growing trend that's here to stay, and many companies are keeping tabs on new social technologies as they emerge. With new sites, services, apps and practices that help businesses connect more directly with customers coming online at a rapid pace, it's often helpful to zoom out a bit and keep an eye on upcoming trends on the cusp or just over the horizon. Whether or not particular individual services succeed, the following trends are likely to stick around in the near-term future. Some may not be immediately relevant to your company or industry, but being aware of oncoming movements in the ...
released a pile of research this week on privacy and digital security, with the common thread being an indication that consumers are, depending on how you come at this, relaxing about the implications, or just letting their collective guard down. KPMG in its latest installment of “ Consumers and Convergence ” concludes that the use of mobile technology has apparently made U.S. consumers more comfortable with safeguards and less concerned about privacy and security on their wireless devices and networks. KPMG found that 48 percent of consumers were very concerned about privacy when ... Read More
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