Special Report on
Advanced Brand Management
Advanced Brand Management - Trends
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Having a publically accessible reputation is something just about everybody has come to terms with. In today’s highly connected online environment our friends, family, colleagues and potential clients are just a mouse click away from finding out a great deal about us – both good and bad. This has forever altered the playing field and brands are increasingly being defined by their consumers – no longer by the brand manager. This change in brand control has opened up Pandora’s box. The entire discipline has been shaken and a new set of rules and trends are coming forward. Trend 1 – Combating Brand ...
Are you branded and ready to market on the Internet ? 15,000,000 consumers with 6-figure incomes are waiting for you. “Affluent Americans lead web growth” begins an article from CyberAtlas. According to the latest NielsenNetRatings, individuals with household incomes ranging from $100,000 to $150,000 are the fastest growing income group online and there are 15,000,000 of them. So there are your consumers, folks. Are you ready to go after them? Are you branded? In “Advanced Brand Management,” Paul Temporal points out that your image is not your brand. Modernizing ... Read More
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ADVANCED BRAND MANAGEMENT
- Annne12 @lisettedrent Ik heb me ingeschreven voor Advanced Market Research, Field Course en Brand Management, dus kan later nog kiezen ;-)
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