Special Report on
Brand management definition
Brand management definition - Trends
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Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture , and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product 2 To create an effective, cost-efficient Marketing management strategy , firms must possess a detailed, objective understanding of their own business and the market in which they operate. 3 In ...
We call for papers from a wide perspective of disciplines, methodologies, and communities. We invite papers that address the theme of Internet Generations including TOPICS such as: --Histories of the Internet: human, social, technical, and/or cultural stories and histories --Internet use by generation, e.g., by era of technology, by children and seniors, or by age of user, etc. --Individual, group, organizational, or community use, adoption, or diffusion of the Internet and its practices --Development in use of languages, new vocabularies, social roles, rules, and etiquette --Societal ... Read More
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BRAND MANAGEMENT DEFINITION
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