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Careers in Brand Management - Trends
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than that of product management. Product managers are the key bridge between the innovators in a corporations and the marketplace. Product managers will always be important and face a great future. Product Management Associated with Procter & Gamble Product management developed in the 1950s and has been most closely associated with early developments by Procter & Gamble. Originally, P&G had products competing against other competitors and against sister P&G products. Today, organizations are more likely to have their products working as a team and less as competitors. Tech Savvy Critical Talent with and ...
MICA is India’s premier Management School, dedicated to provide innovative managers to the Communications driar residential programme leading to a Post Graduate Diploma in Management (Communications) PGDM(C). The programme aims at developing students into high caliber professionals for careers in Brand Management, Marketing, Advertising, Media and Market Research companies. PLACEMENT: MICA has had the reputation of having 100 per cent placements since its inception, with leading Communication Agencie, Marketing Companies, Brand Consulting Organizations, Media Houses, ... Read More
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