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Special Report on

Corporate Transparency and Social Media

corporate transparency and social media special research report Photo by businesswired.files.wordpress.com
PR and social marketing folks already have brands embracing social media. Non-profits aren’t going away – they will always be there in some form. There’s an association for everything. Brands need to start evaluating if cause marketing is appropriate for their brand and what they can really stand behind. Cause marketing or  cause-related marketing refers to a cooperative effort between a for profit business and a non-profit organization. The term is often used to describe any type of marketing for social and other causes. Cause marketing differs from corporate giving because the latter involves a specific, ...
REVIEWS AND OPINIONS
Transparency Is The Future Of Business
By now you’ve probably heard of “transparency” and how it relates to a company’s marketing.  It can mean many things — from the open disclosure of certain policies to a public explanation of ‘why’ a company is taking a certain approach or utilizing a certain strategy. But one area of transparency, more than any other, is what I believe is the future of all business.  It’s when a company provides a “behind the scenes” look at its culture, work environment, special events, lives of its employees and more.  It’s all about doing things that can build a lifetime BOND. ... market research, surveys and trends
Global Voices in English » Technology for Transparency Review, Part VI
Over the past week we have published a number of posts to present our conclusions and recommendations to the technology for transparency movement by focusing on specific categories of projects: aid transparency , budget monitoring , election monitoring , civic complaints , and parliamentary informatics . Those five categories encompass the vast majority of projects that we documented throughout our research. However, there are five other categories of technology for transparency projects that are also worth reviewing from a thematic perspective. A number of websites have cropped up over the past few years in the United States ... market research, surveys and trends

SURVEY RESULTS FOR
CORPORATE TRANSPARENCY AND SOCIAL MEDIA

Investor Relations and Social Media
Reaching
Shareholders
Online:
Trends
and
Best
 Practices
in
Online
Communication
and
Social
 Media
in
Corporate
Investor
Relations

 Presented
by
David
A.
Hogan,
APR
 Instructor,
Abilene
Christian
University
 The
2009
Annual
Conference
of
the
International
 Association
of
Online
Communicators,
Washington,
D.C.,
 October
1‐2,
2009

About
the
Presenter
 Dave
Hogan,
APR,
is
experienced
in
corporate
communications
 and
investor
relations.

He
has
served
as
an
investor
relations
 officer
for
three
U.S.
public
companies.

Hogan
currently
splits
 his
time
between ... industry trends, business articles and survey research
Wired 15.04: The See-Through CEO
Would you reveal your deepest, darkest secrets online? Would you confess that you're an indecisive weakling, that your colleagues are inept, that you're not really sure if you can meet payroll? Sounds crazy, right? After all, Coke doesn't tell Pepsi what's in the formula. Nobody sane strips down naked in front of their peers. But that's exactly what Glenn Kelman did. And he thinks it saved his business. Last year, Kelman was the newly hired CEO of Redfin, an online brokerage firm that was, as he puts it, "the ugly red-haired child" in the real estate world. Redfin was trying to turn the ... industry trends, business articles and survey research
RELATED NEWS
Encounter Technologies, Inc. Announces CEO Interactive Interview
NEW YORK, Aug 24, 2010 (GlobeNewswire via COMTEX) -- Encounter Technologies, Inc. (Pink Sheets:ENTI) announces today that it has signed an agreement with Gerrard Hollister (GH)Investor Relations to participate in a monthly recorded interview so as to increase company transparency and approachability. "We want to ensure that shareholders have a chance to interact with us directly and on a regular basis," states ENTI rep Sheri Cook. "Tony (Dibiase) has taken on the new position with gusto and in line with several progressive company initiatives such as the attachment of the Britto Agency yesterday, he has opted for ... market trends, news research and surveys resources
Gaming for the Greater Good: How Social Gaming Can Advance Sustainability
Are you an addict? Jonesing for your next dose of FarmVille, Mafia Wars or any one of the hundreds of social games popping up like weeds? Well if you aren’t, I bet you know someone who is. Oh, and if you think that this someone might be a teenage boy, then get ready to be surprised. According to the 2010 PopCap Social Gaming study, the majority (55 percent) of social gamers are middle-aged women with a college education, and most of them are addicted, playing often and for extended periods of time (65 percent play daily or multiple times per day). Social gaming is not a group of kids sitting around playing Mario on the ole’ ... market trends, news research and surveys resources

INFORMATION RESOURCES

Transparency, Financial Accounting Information, and Corporate ...
measurement of corporate transparency and to illustrate promising directions for future research ...... penetration and ownership of the media. We also think it is .... variety of social, political, and economic effects of cross-country ... technology research, surveys study and trend statistics
AOTUS: Collector in Chief » Blog Archive » Redefining Transparency ...
Fully 82% of internet users (representing 61% of all American adults) looked for information or completed a transaction on a government website in the previous twelve months. It probably doesn’t surprise you that increasingly Americans are relying on the internet for access to government information.  More and more this is taking the form of social media tools like blogs, social networking sites, and services like Twitter or text messaging.  While the social nature of this type of engagement makes the tone more informal, it does not indicate that the engagement is trivial. In the same Pew Internet report, three-quarters ... technology research, surveys study and trend statistics
What Determines Corporate Transparency?
DETERMINANTS OF CORPORATE TRANSPARENCY. 223 a high degree of directiveness over social and economic activity. Djankov et al. [2003b] find that government ...
REAL TIME
CORPORATE TRANSPARENCY AND SOCIAL MEDIA
  1. profile image socialmeteor Social Media and corporate transparency: Social media has blown the doors off the closed corporate cul... http://bit.ly/9jSPlj #socialmedia
  2. profile image rayvandenbel http://bit.ly/9g5yaL: Social Media and corporate transparency: Social media has blown the doors off the closed http://url4.eu/6yeYI
QUESTIONS AND ANSWERS
Seeking experts on how to organize a company around social media ...
I'm co-authoring a book with Eric Schwartzman on business-to-business social marketing (Wiley, Jan. 2011). We're including a chapter on how to organize a company to optimize the transparency of social channels. I'm seeking expertise and real-world experience. To clarify my question, we're looking for perspective on how to organize a company to enable employees to speak publicly via social channels. For example, if a company wants to enable product developers to engage directly with customers, what kind of organizational challenges does that present? I hope that helps. posted 1 month ago in Corporate Governance ,
I want to hear about your Social Media / Marketing success stories ...
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