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With a track record dating back to 1989 and an archive of more than 700 articles, the Design Management Review and the Academic Review have been consistent sources of design management insights. Yu-Jin Kim and Kyungwon Chung provide a thoughtful analysis of the topics, themes, and authors in this body of work and propose editorial options for the future of the publications. The term design management has become relatively familiar to corporate executives over the past few decades. Its role, however, was confined to the relatively narrow spectrum of industrial design, at least until the 1970s. In the decades following, as design ...
In an intriguing and important question, Guido Stompff asks if a brand's essence can be understood and conveyed intuitively. His positive response is based on research done at Netherlands-based Océ Technologies. In that company, analyses done for different divisions in different years revealed a consistent cluster of brand paradigms that Stompff interprets as themes employees absorb as unstated but very real dimensions of the corporate culture. Remember the moment you bought something you really desired-a car, a phone, an MP3 player? Maybe you were surprised by the clever packaging. ... Read More
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