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Special Report on

Director of Product Marketing

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Director Product Marketing Ping Identity is a fast growing Internet security company in Denver, Colorado with a global reputation for standards-based Internet Single Sign-On and other Internet Identity solutions. We are looking for a senior marketeer to lead our product marketing program. Duties include developing and executing on go-to-market strategies, messaging and campaigns directed at both technical and line of business buyers. This position requires close collaboration with product management, corporate communications, sales management and business development. Strong communications skills are a must. The ideal candidate ...
in 1997 and then transitioned through a series of 5 vice president positions. In 2004, Schwartz was promoted to president and chief operating officer of Sun. On April 24, 2006, he replaced Scott McNealy as CEO. While CEO of Sun Microsystems in 2008, Schwartz earned a total compensation of $11,085,826, which included a base salary of $1,000,000, a cash bonus of $1,043,000, stocks granted of $4,399,460, and options granted of $4,585,000. As CEO of Sun, Schwartz was known as one of the few Fortune 500 CEO bloggers, and is recognized for his efforts to bring greater transparency into the corporate world. He had a public exchange ...
Swimming down the Waterfall | The Connected Marketer
It was my first Summit and three days of the demand waterfall model, benchmarks, page views, click thrus, dashboards – what more could a marketing quant want? Well, on Friday morning, I joined several other attendees for a spirited discussion regarding improving our lead flow by looking at all stages of the waterfall. Over eggs and coffee, we spent much of our time discussing how incentives affect lead acceptance, whether to keep leads from sales, and how to screen out non-profile prospects from our lead flow. There were no easy answers – every solution had its pluses and minuses. I had a late flight home and that gave me more ... market research, surveys and trends
Digital Home Thoughts: Guest Blogger: Best Backup Practices
Today's Guest Blogger post is from Jon van Bronkhorst, the Executive Director of Product Marketing for the retail group at Seagate Technology . This is an unpaid post and not an advertorial. Face it - today, the personal content you have on your computer is priceless. Much of it is simply irreplaceable. That photo library that you have stored - how would you replace it if your hard drive failed? While many things can be re-created, I still haven't found a way to turn the clock back to take a picture over again. Once it's lost, it's gone for good. So what should you do to protect all this important digital ... market research, surveys and trends


Best Buy names top six trends in mobile marketing, commerce ...
SAN FRANCISCO - Executives from retail giant Best Buy and ecommerce software-as-a-service provider ATG discussed six major trends in mobile marketing and commerce�during a panel at Mobile Boot Camp, cohosted by the National Retail Federation and Mobile Commerce Daily. The six trends include increased smartphone sales and usage; dramatic increase in mobile Web usage; mobile commerce adoption grows; mobile search becomes essential; multichannel marketing mix expands; and market fragmentation continues. �These are six key trends in mobile, and we�ll discuss how retailers and marketers can meet the opportunities and challenges ahead ... industry trends, business articles and survey research
Survey Customers and Employees Online
Before large corporations jump into new markets or tweak existing products and services, they routinely invest significant amounts of time and money in focus groups and marketing surveys to maker sure their plans line up with what potential buyers want. Now, small business owners on a shoestring budget can gain the same kind of intelligence, using do-it-yourself online surveys. Online surveys offer valuable and actionable information that can help you shape your business. You can learn what your customers, employees, suppliers and vendors think of your current or planned offerings and what they want to see from you in the ... industry trends, business articles and survey research
LogiXML to Host Webinar on Agile, Self-Service BI
LogiXML, the web-based business intelligence (BI) pioneer, is sponsoring a free webinar for organizations interested in learning more about "Agile, Self-Service BI," a modern approach designed to meet the diverse and dynamic needs of both business users and IT organizations over the long term. The webinar is scheduled for Thursday, September 9, 2010 at 11 am EDT and will feature guest presenter Boris Evelson, Vice President and Principal Analyst from Forrester Research, Inc. Forrester projects that an unprecedented number of businesses plan to invest in BI over the next 12 months. However, traditional BI solutions have ... market trends, news research and surveys resources
Research Specifies How Compounding of Data Causes Storage Problems
Not having a specified plan to edit, deduplicate and/or compress stored business data in backup or in archives is like compound interest at a bank -- but in a not-so-good way. At the bank, money slowly builds upon itself to result in higher income for the client. However, in storage, data builds upon itself to slowly but surely undermine an entire storage system. If duplicate and unnecessary business data and files keep multiplying upon themselves, the mass of content slowly becomes too unwieldy for systems to handle properly. This doesn't happen overnight; rather, it insidiously poisons a storage system as backup builds ... market trends, news research and surveys resources


Jennifer Johnson Director of Product Marketing, Business Service ...
Jennifer Johnson is director of Product Marketing for Business Service Automation solutions in the Software business at HP, which includes offerings for ... technology research, surveys study and trend statistics
Advertising, Marketing, Promotions, Public Relations, and Sales ...
College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks. Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In ... technology research, surveys study and trend statistics
Product Management | UC Berkeley Executive Education
"My whole career has been focused on the art of launching new products into emerging markets. The practical tools and conceptual insights I was exposed to at the Haas Product Management program extend my skills, and provided me with perspectives and processes I have already deployed in my team. We are all operating at the next level of leadership and effectiveness as a result." —Steve Brown, Director of Enterprise Verification Marketing, Cadence Design Systems   "The UC Berkeley Product Management course is absolutely comprehensive, thanks to an experienced staff and the use of real-world examples. The negotiation ...
  1. profile image MFM_Retailing Tony Goodchild Promoted to Director of Product Management and Marketing
  2. profile image sfmobilejobs Senior Director of Product Marketing - Smith Micro Software, Inc. - Mountain View, CA: Vidio Mobile and Cable ...
  3. profile image JobsNo1 of Product Development.aspx Marketing Director of Product Development jobs - (Marketing Jobs 1)
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Can someone give me a marketing plan of dairy queen!!! all of the ...
operations to marketing and testing consumer reaction to new-product ideas in a bid to attract consumers who might otherwise eat at McDonald's, Burger King and other quick-serve sandwich restaurants. As part of a plan to enhance food offerings, the 5,700-unit Dairy Queen is considering which menu items at the new DQ Grill & Chill concept can be added to its own menu. Dairy Queen also expanded its marketing staff with two new positions -- director of product marketing and director of regional marketing -- and hired former Leann Chin Inc. and Burger King executives to fill them. "The difference between operationally ...
When you get 100s of inbound leads a month, how long do you expect ...
Clearly define a lead and incubate it within your marketing division and only hand over to sales when it's ready. It's up to you to agree in your own organisation when a lead becomes an opportunity but often a potential customer needs several touches until their real needs are established. I would get your internal/external telemarketing organisation to speak with the customer to establish the context of their enquiry. posted 16 days ago B2B marketing veteran with 15+ years in direct marketing and demand generation see all my answers Best Answers in: Lead Generation (6), Direct Marketing (3), Event Marketing and ...