Special Report on
Emotional Design and Product Differentiation
Emotional Design and Product Differentiation - Trends
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Recently I was talking to the Marketing Director of one of the leading consumer goods companies in Europe and we began talking around the question: “Where does design fit in innovation and consumer goods?” I started this discussion with him by posing the question, “What do things really mean?” For example we need to have a clear vision of what good food means for an example. We need to seek out and define a new meaning though, perhaps, design. So the question then became “how do you give meaning to things?” We innovate by making sense of these things; people don’t just buy ...
Purposefully creating emotionally satisfying customer experiences has given a marketplace and revenue advantage to a distinguished group of highly admired and profitable companies. How can you get your company there with emotionally effective product designs that make your offers better? How can you make product user experiences pleasurable while reaching your market share and revenue objectives? Join us for this engaging session with three experts! This session will cover- • What is Customer Experience and why is it important? • Who has the Customer Experience and Emotional Design ... Read More
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EMOTIONAL DESIGN AND PRODUCT DIFFERENTIATION
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