Special Report on
Internal Customer Relationship Management
Internal Customer Relationship Management - Trends
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is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing , customer service , and technical support . The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 1 Once simply a label for a category of software tools, today, it generally denotes a company-wide ...
service. Salesforce.com is a pioneer in successfully selling the idea of hosting software and delivering it as a service via the Internet on any different scale. While it is the leading on-demand CRM software , there are equally competitive services like Netsuite that offers edge in several factors. Salesforce.com CRM application is not the strongest contender in the online CRM software industry, however the company tries to downplay the limited value of the off the shelf business systems. Evidently, the tools used in Salesforce.com seem daunting for some users and might be overly flexible ... Read More
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