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Introduction to PEST analysis course
Introduction to PEST analysis course - Trends
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The key tools on the Mind Tools site, brought together into one easily downloadable, easily printable PDF. More>> PEST Analysis is a simple, useful and widely-used tool that helps you understand the "big picture" of your P olitical, E conomic, S ocio-Cultural and T echnological environment. As such, it is used by business leaders worldwide to build their vision of the future. It is important for these reasons: First, by making effective use of PEST Analysis, you ensure ...
marketing plans which provides direction on the potential market environment, market demand and supply, and to extent, guides your potential market direction decisions. Note that financial modeling is beyond the scope of this article. I have segregated the Business Viability Analysis into two major categories, namely Overview Evaluation models and Your Domain Business Evaluation models. The former includes Porter’s 5 Competitive Forces Model, P.E.S.T. Analysis . The latter includes SWOT Analysis Matrix, Target Segment Analysis , Product Life Cycle Analysis , Competitive Advantage ... Read More