Special Report on
Kano Model Analysis
Kano Model Analysis - Trends
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Development of product families or multiple generations of products rather than designing one product at-a-time is becoming more and more essential due to shortening product life cycles and ever increasing competition. Companies need to approach product development by simultaneous design for multiple products and by accurate identification of customer expectations. Kano's customer satisfaction model can help organizations to address both of these issues. In traditional customer satisfaction analyses, linearity is assumed between product performance and customer satisfaction. However, product performance does not ...
Attractive quality attributes can be described as surprise and delight attributes; they provide satisfaction when achieved fully, but do not cause dissatisfaction when not fulfilled. These are attributes that are not normally expected, for example, a thermometer on a package of milk showing the temperature of the milk. Since these types of quality attributes often unexpectedly delight customers, they are often unspoken. An example of this is W. Edwards Deming ’s statement: “The customer never asked Mr. Edison for a light bulb ”. As a six sigma practitioner do you ... Read More
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