Special Report on
Lead Scoring Demystified
Lead Scoring Demystified - Trends
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had taken an interest in my work and wondered how it may be extensible across multiple properties using the comScore dataset. It was an excellent question, and today I’m happy to give readers a preview of what we believe to be an excellent answer. Today we’re announcing a measure of Visitor Engagement that, thanks to comScore, can be used to compare levels of engagement across multiple properties in a similar category. Brand Marketing’s New Measure: Audience Engagement Audience Engagement is a simple modification of Web Analytics Demystified’s Visitor Engagement calculation that focuses on the core site behavioral ...
I am still researching and updating my “technology stack” of web analytic offerings and services and expanding into social media and customer experience, so I had a feeling if I called out a couple of product offerings that someone would be left out. However I was seeing trends that I felt compelled to respond to before I got everything organized into nice boxes and flow diagrams. An ongoing controversy of how to interpret unique visitors and visits among some the most important web analytic pundits – Eric T. Peterson , Avinash Kaushik , and Matt Belkin – that ... Read More