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as a guest post. I wanted to share this with my readers as well. Thanks to Jeremy Victor for letting this article first appear on his excellent blog site. Like many marketers I am hard-wired to look for emerging trends. I’ve read about or observed key trends affecting B2B marketers, and more about trade show trends, but I’ve yet to read anything that summarizes how current B2B trends affect trade show marketers. Why look for the overlap between B2B marketing and trade show trends? Because trade shows represent the single largest marketing expenditure for B2B marketers. For some companies, trade shows are central to their ...
Improving marketing performance is not just about implementing the right technology, it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification. You may have the best content in the world, but there are just some things that must be discovered through a human two-way conversation. To put some perspective on how the human touch impacts marketing performance, I asked Brian Carroll to answer 5 questions to help you understand the importance of leveraging personalized outreach along with marketing automation to improve your success. CD: ... Read More
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