Special Report on
Lead Scoring, Qualified Leads
Lead Scoring, Qualified Leads - Trends
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Qualified Leads are individuals who are displaying both the intent and the capacity to make a buying decision in a reasonable timeframe. In sophisticated organizations, an agreement exists between marketing and sales as to what the exact requirements of a qualified lead are. Sophisticated organizations have agreement between their marketing and sales teams as to the definition of a qualified lead. This definition ideally involves two key parts; the fit of the individual, and their engagement with your organization in terms of actively considering a purchase decision. Fit: This is the aspect of qualifying a lead that is based ...
This is our latest guest blog post written by a partner to — and also a customer of — Silverpop. David Pitta has 15 years of technology sales and marketing experience including over a decade in the online events industry. He now serves as BrightTALK’s Demand Generation Marketing Manager and Evangelist and has helped thousands of marketing professionals use online events to meet lead generation, awareness and community building objectives. He has deployed webcasting solutions for NYU, DoubleClick (Google) and hundreds of other small to enterprise-sized B2B organizations. ... Read More
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