Special Report on
Marketing Campaign Management
Marketing Campaign Management - Trends
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is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing , customer service , and technical support . The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 1 Once simply a label for a category of software tools, today, it generally denotes a company-wide ...
As a VP of marketing, Director of marketing, or sales executive you are well aware that even the best-planned marketing efforts can fail, and thorny economic times have only compounded the aggravation. You’ve been strained to cut your marketing expenditures significantly at the same time you’re expected to accomplish more. This white paper introduces the fundamentals of running best marketing programs efficiently and with the highest possible ROI, using not only a creative, but also an analytical approach to direct response marketing that is impossible without marketing automation — a ... Read More
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MARKETING CAMPAIGN MANAGEMENT
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