Special Report on
Marketing Management, Philip Kotler, Book
Marketing Management, Philip Kotler, Book - Trends
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edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, ...
Associate Professor Joshua Rauh foresees the need for more bailouts if state pension programs are not addressed — and offers a long-term solution Act globally, think locally At the 2010 Kellogg India Business Conference, speakers stress the importance of customizing products for Indian consumers Kellogg Impact Series: San Francisco A capacity crowd turns out to hear venture capitalist Promod Haque ’83 discuss the global investment outlook In his 47th book, Philip Kotler shows why big-picture values matter for business By Matt Golosinski 5/12/2010 - Can marketing save the world? Well, it ... Read More