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Special Report on

Pharmaceutical Brand Management

pharmaceutical brand management special research report Photo by
An international consulting organization working in partnership with clients to develop new products, new forms of communications and new types of environments. Offices in Boston, London, Columbus, Osaka, Paris, Ann Arbor and San Francisco. FutureBrand Worldwide Global branding consultancy offering brand strategy, positioning, management and valuation, as well as packaging, interactive, retail and industrial brand design. The Gianfagna Group Inc. Marketing & design management consulting focusing on brand equity, strategic planning & image development. Goldmarks Brand Licensing ...
Hitting the Pinnace of Buzzwords
and many others, I find the practice of repeating technical-sounding phrases in an effort to appear knowledgeable to be pompous and counter-productive. It’s an over-leveraging of verbal resources. Yes, I went there. Now, at the same time, I love a broad and deep vocabulary. Words like “obfuscation” (which means, if you’re not familiar with it, the use of words to obscure rather than clarify meaning). Obfuscation is a great word that actually nicely describes what buzz-jargon does. I have found one company (which will remain anonymous) which has managed, over time, to establish a new benchmark in ... market research, surveys and trends
Cornerstone Therapeutics, Inc. Taps Josh Franklin to Head Mark ...
CARY, N.C., Oct. 29 /PRNewswire/ -- Cornerstone Therapeutics, Inc., a specialty pharmaceutical company focused on developing and commercializing prescription medications for respiratory disorders, today announced that Josh Franklin has joined the company as vice president, Marketing. Craig Collard, Cornerstone's president and chief executive officer, welcomed Franklin to the company, noting that "Josh's skills in pharmaceutical brand management and his leadership experience in a growth environment will be key as Cornerstone transitions into a publicly-held company." As announced in May Cornerstone plans to go ... market research, surveys and trends


Informed Medical Communications - Management Team
Steven is a twenty-five year veteran of the pharmaceutical industry with a wide range of experience in sales, marketing and medical communications. He has been involved in the outsourced sales industry since its formative years and is a respected expert on US Healthcare outsourcing trends. Prior to joining IMC he spent 11 years at PDI, serving as President since 2000. At PDI he helped vault the company to ... industry trends, business articles and survey research
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Research and Markets: Effective Social Media Marketing Strategies for ...
The high and rapidly increasing popularity of social media platforms such as Facebook, YouTube, and Twitter is expected to revolutionize the marketing strategies employed in the pharmaceuticals industry. In addition to marketing, an increasing number of pharma players have also begun leveraging these platforms to enhance consumer relationships and improve brand management, based on the market intelligence generated by monitoring and analyzing user-generated content. The ability to incorporate consumer feedback to develop new products is also expected to initiate a strategic shift ... market trends, news research and surveys resources Lucky Picks of The Day: (OTCBB:CIWT)- (OTCBB:YYIN)- (OTCBB ...
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Winning Pharmaceutical Brand Management
Table of Contents. Winning Pharmaceutical Brand Management. Executive Summary. 8 . Introducing pharmaceutical brand management. 8. Brand development ... technology research, surveys study and trend statistics
Sep 26, 2008 ... The Pharmaceutical Care Management Association (PCMA) is grateful for ..... PCMA supports innovation by both brand and generic companies. ... technology research, surveys study and trend statistics
USP Graduate Pharmaceutical Business> Course Descriptions
This course provides the participant with an understanding of accounting terminology, how to read and analyze financial statements, how to develop product costs, and how to analyze and measure performance in the plant, with an emphasis on how to use some of the measurements outside of the manufacturing environment. Also, activity-based costing concepts are examined and applied in exercises, in addition to applying cost/volume profit analysis to marketing situations. (Back to top) This course provides the participant with an understanding of accounting terminology, how to read and analyze financial statements, how to ...
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How pharmaceutical company can get maximum output from doctors ...
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WikiAnswers - What is the scope in pharmaceutical sector for an MBA
The MBA is not an end in itself, but a means to an end. It is a degree designed to give you the ability to develop your career to its fullest potential, at an accelerated pace. What will you get out of an MBA? Aside from a powerful life experience, the MBA degree should supply three main value propositions: Skills, Networks, and Brand. Skills These include the "hard skills" of economics, finance, marketing, operations, management, and accounting, as well as the "soft skills " of leadership, teamwork, ethics, and communication that are so critical for effective management. MBA students acquire these skills ...