Special Report on
Product and Brand Management
Product and Brand Management - Trends
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than that of product management. Product managers are the key bridge between the innovators in a corporations and the marketplace. Product managers will always be important and face a great future. Product Management Associated with Procter & Gamble Product management developed in the 1950s and has been most closely associated with early developments by Procter & Gamble. Originally, P&G had products competing against other competitors and against sister P&G products. Today, organizations are more likely to have their products working as a team and less as competitors. Tech Savvy Critical Talent with and ...
Correspondence: Lars Bergkvist, Department of Advertising and PR, Stockholm University, Universitetsvägen 10 D, SE-106 91 Stockholm, Sweden. E-mail: Lars.Bergkvist@reklampr.su.se 1 is Assistant Professor at the Department of Advertising and PR, Stockholm University, Sweden. He received his doctoral degree from the Stockholm School of Economics and has several years of professional experience as a media analyst and market researcher. His research interests include advertising and marketing communications, consumer behaviour, brand management, and research methodology. He has published ... Read More
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(Self branding) vs. Product branding
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