Share this page | Email | Contact Us

Special Report on

Product and Brand Management

product and brand management special research report Photo by thebrandingblog.com
The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area; new journals have formed that focus on brand issues; and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it has never done before, this new title in the ...
(definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello -gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren 's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and ...
REVIEWS AND OPINIONS
Price Premium Ingredient Branding profitability
What are the brands ingredients? This is the first in a series of articles about branding ingredient. In this first article, the concept of ingredient branding and a model for understanding the value of its shares of the company brand. In subsequent articles we will see how to avoid the administration – and pitfalls – in the direction of ingredients Brands profit from his youth to maturity. Ingredient brands are the components of the productthat not only add functional value to add their logo on a main road branded product or service to maintain its own brand power of customer loyalty, customer preferences and help ... market research, surveys and trends
Scholarships Now Available For Product Management Educational ...
The Association of International Product Marketing and Management (AIPMM), announced today that they are opening registration for scholarships to the Product Management Educational Conference to be held at the Hyatt Grand Champion Golf Resort in Indian Wells, California. “We are fortunate to have generous sponsors who provide us this opportunity to extend scholarships to the PMEC,” said Therese Padilla, AIPMM president. “The PMEC provides so much information for marketing and business students in addition to seasoned product and brand management professionals. We extend these scholarships so that many can benefit from this ... market research, surveys and trends

SURVEY RESULTS FOR
PRODUCT AND BRAND MANAGEMENT

Brand management in small to medium-sized enterprises. | Company ...
Although an impressive body of literature has emerged focusing on the critical activities involved in brand management for larger organizations with well-established brands and substantial marketing budgets, no research has been undertaken to examine branding within small to medium-sized enterprises (SMEs). The present study therefore seeks to assess the nature and scope of brand management within an SME context. Findings show significant differences between small and large organizations along 9 of the 10 brand management dimensions reported in Keller's brand report card. Moreover, different brand management practices are ... industry trends, business articles and survey research
Texas Tech University :: College of Human Sciences :: Texas Wine ...
This paper examined the value of the repeat visitor with respect to their spending decisions at the winery and discussed the role that the visitor plays encouraging others to come to the winery. Data were gathered in 1994 from six wineries in Texas and two other proprietary studies and ANOVA was used to examine differences between visitors who had been to the winery before and those who were visiting for the first time. The results indicated that repeat visitors spend more, taste less wine and generally have a more favorable impression of the winery than first-time visitors. In addition, a simple model to indicate the manner in ... industry trends, business articles and survey research
RELATED NEWS
Introducing MarketingPilot Agency Management System Release 10 with New Multi ...
Today MarketingPilot Software LLC announced MarketingPilot Agency Management System (MarketingPilot AMS) Release 10 (AMS R10) - a significant new release that demonstrates MarketingPilot's vision, product leadership and commitment to innovation in agency management software. First Media Buying and Planning Tool for Social Media; Performance Measurement MarketingPilot AMS R10 enables users to create media plans and buys for Social Media . AMS R10 also enables users to quickly and easily track KPIs, metrics and performance of Social Media campaigns and to roll up Social, Print, Outdoor, Internet and Broadcast results together. market trends, news research and surveys resources
Take Control Of Your Career
"Whatever your definition of success, it is your responsibility to figure out and execute a development plan to get there," advises career expert Kathryn Ullrich, in her new book Getting to the Top Strategies for Career Success (Silicon Valley Press, June 2010). "Building a career is not just about the job search. Career advancement comes from learning and practicing - continuously - those skills that will help you rise to success as a leader," she adds. Ullrich, who is a well-respected executive recruiter, has been running the Getting to the Top programs for alumni at both the UCLA Anderson School of ... market trends, news research and surveys resources

INFORMATION RESOURCES

Product and Brand Management
Bus547 – Product and Brand Management. Fall Semester 2004 ... Lilien, Gary L. and Arvind Rangaswamy (1999), New Product and Brand Management, Reading, ... technology research, surveys study and trend statistics
Strategic Brand Management - Microsoft PowerPoint - Strategic ...
Brand Management. • Dialed up emotion with rational equity ... EPA monitors use/ protects integrity of brand. – Information on products and appropriate logo ... technology research, surveys study and trend statistics
Frequently Asked Questions | Center for Brand and Product Management
What is the structure of the MBA program at the Center for Brand & Product Management? How long does it take to complete? The MBA Program at UW-Madison’s Center for Brand and Product Management is a two-year, full-time program. The first year of the program consists primarily of core general business requirements, along with your first two courses focused on brand and product management topics. The majority of the courses in the second year of the program are brand and product management-related; students may also take as many as six academic electives. Virtually all classes are offered during the day ...
REAL TIME
PRODUCT AND BRAND MANAGEMENT
  1. profile image Hound_JobSearch #jobs #careers Human Resources Manager- Sales, Brand and Product Management and Information Technology: ****** is ... http://bit.ly/cfAcIU
  2. profile image lakhisawlani A respected Brand: Excellent product quality, service, financial record, ethics, management, leadership, innovation and community welfare
QUESTIONS AND ANSWERS
What all besides Branding and Strategic Selling are deciding ...
While I don't understand a lot of Software Development and hence its Life Cycle, I would have a more generic reply. As mentioned above a great product is the starting point to gain a competitive edge, 'Apple' today sells predominantly because people fell in love with the product. The next is the price, it's important to understand the market, define clearly to yourself who will be your consumer, put down your costs and then decide the price. Beyond the basics, today is the age of 360degree communication, no single person is hooked on to any single medium. Hence any form of communication be it ATL or BTL will ...
Google Answers: Graduate courses in brand management in Australia
I am trying to identify a graduate course in brand management at an Australian university, particularly as it may relate to professional service companies. Can someone provide me with a list of these courses, and a suggestion as to how to identify the "best". Dear Judy, If you meant by "course", to a degree dedicated to the subject of brand management, I'm afraid that this doesn't exist in Australia (as far as I can tell) and that brand management as a subject is incorporated into degrees in marketing. However, if by "course" you meant modules or units within existing degrees, these exist in numerous ...