Special Report on
Product Differentiation Alternatives
Product Differentiation Alternatives - Trends
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he process of dip moulding continues to offer new opportunities for existing and new firms prepared to invest in a long-term strategy of sound quality procedures and ample capital equipment The process called "dip moulding" has its roots in the USA and United Kingdom. Dip moulding involves the lowering of a form or mandrel into a polymer bath, attracting a thin liquid film deposition onto the form or mandrel after raising from the bath. The film is dried for subsequent removal from the form, after which the form or mandrel ...
y drivers of economic values of a corporation. In the new emerging business scenario, brands offer the capacity to add value which is perhaps unmatched by any of the assets which once enjoyed honour. Brands are the basis of consumer relationship and brands are becoming the most valuable assets that a business can possess. Markets, which were earlier protected, are now being liberalized. Product commonality is a major headache for marketers. Thus, marketers are left with a challenge: how to achieve differentiation which is valued by the customers. Brands in this context are new business ... Read More
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PRODUCT DIFFERENTIATION ALTERNATIVES
- Microsoft PowerPoint - Blaze Advisor Webinar - BPM - Sep 2009
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