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Special Report on

Product Marketing Versus Product Management

product marketing versus product management special research report Photo by
A lucky handful of marketers live in information-rich environments where sophisticated promotion measurement is long established. They have the luxury of debating the finer points of presentation methods and advanced analytical techniques. But most marketers are still struggling with performance data that is limited, fragmented and barely accessible. They face a more fundamental challenge: how to make the best use of the information available today, while getting ready to add new information in the future. The solution is to build a core marketing measurement platform - a beginner's dashboard, as it were. This requires a ...
in 2007 by approximately 1,000 retail stores. Its stores are located in eighteen countries, with its largest markets being Japan, the United States, Canada, the Philippines, Hong Kong, Taiwan , Malaysia and Thailand . 7-Eleven, Inc. as a former U.S.-originating company, is a subsidiary of Seven-Eleven Japan Co.,Ltd, which in turn is owned by Seven & I Holdings Co. of Japan. On a per-capita basis, Norway for example has one 7-11 for every 47,000 Norwegians, versus for example Canada which has one for every 74,000 Canadians. Among 7-Eleven's offerings are private label products, including Slurpee , a partially frozen beverage ...
Product Management Metrics (part 2a) « On Product Management
and then a breakdown from there on metrics for individuals based on objectives and tasks that support the goals of the organization. To me that seems like a logical approach, because all other organizations in a company, includes sales, marketing, technical support etc. have metrics defined and measured that way. So what’s the problem? So why is it so hard to come up with metrics for the Product Management organization? Well,  it goes to the heart of the major issue with hi-tech Product Management today. And that is that most companies don’t look at Product Management as a holistic function within the company, but ... market research, surveys and trends
White Paper: How to Skyrocket Your Sales in the Current Economy by ...
As a VP of marketing, Director of marketing, or sales executive you are well aware that even the best-planned marketing efforts can fail, and thorny economic times have only compounded the aggravation. You’ve been strained to cut your marketing expenditures significantly at the same time you’re expected to accomplish more. This white paper introduces the fundamentals of running best marketing programs efficiently and with the highest possible ROI, using not only a creative, but also an analytical approach to direct response marketing that is impossible without marketing automation — a primary support system for any successful ... market research, surveys and trends


Targeting the Mature Market
Do you watch The Late Show with David Letterman, or do you watch Ted Koppel's Nightline? This question, which generated a lot of controversy earlier this year, is at the heart of a great marketing paradox. While the audiences of the two shows are approximately the same size, The Late Show generates $100 million more in advertising revenues than Nightline. Why the difference? Marketers are obsessed with targeting the 18 to 49 demographic segment, which heavily watches David Letterman. Ted Koppel, on the other hand, attracts an older crowd. Willy Sutton, the famous bank robber, was asked why he robbed banks. His reply was: ... industry trends, business articles and survey research
The Integration of Data Warehouse Data with Campaign Management
Customers and prospects present unique profit potential. Economically originated efficiencies are being forced upon marketing budgets everywhere. This "doing more with less" requires higher rates of return on campaigns than what was previously acceptable. Campaign management is the process of planning, managing and assessing outbound campaigns. Although consumer marketing examples will be used, this article focuses on the use of data warehouse data in campaign planning, regardless of industry. The data warehouse provides the empirical data that is needed to determine the ideal size of the campaign market, develop the ... industry trends, business articles and survey research
New Leaf Brands Announces 2010 Second Quarter Financial Results
Second Quarter Case Sales Increase 32.85% YOY -- Second Quarter 2010 Revenue Increases 40% YOY -- Second Quarter 2010 Gross Profit Margin Increased to 34.7% versus 22.9% in 2009 -- Six Months 2010 Case Sales Increase 34.65% YOY -- Six Months 2010 Revenue Increases 38.6% YOY -- Six months 2010 Gross Profit Margin Increased to 32.6% versus 17.2% in 2009 New Leaf Brands, Inc. ("Company"), a provider of great tasting, all natural, healthy beverages, announced the Company's financial results for the second quarter and six months ending June 30, 2010. Eric Skae, New Leaf President and Chief ... market trends, news research and surveys resources
Burger King Holdings, Inc. Reports Fourth Quarter and Full Fiscal 2010 Results
today reported results for the fourth quarter and full fiscal year 2010. Key highlights of the company's fourth quarter and full fiscal year 2010 results include: Fourth quarter fiscal 2010: -- Worldwide comparable sales were negative 0.7 percent compared to negative 2.4 percent in the same period last year; -- U.S. and Canada comparable sales were negative 1.5 percent compared to negative 4.5 percent in the same period last year; -- Solid development growth continued with net restaurant count increasing by 59; and -- Diluted earnings per ... market trends, news research and surveys resources


I've written an article on how to implement a lightweight product ...
Product Marketing Versus Product Management. An Overview and Comparison of Roles and Responsibilities. A white paper by: Brian Lawley ... technology research, surveys study and trend statistics
Should Honda's management decide to continue to produce the scooter? Should marketing the product be limited to Japan? 2. Should the advertising program for ... technology research, surveys study and trend statistics
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Value versus premium innovation? What do consumers want today in ...
I think your question is a really important one, and one that has a complex response. In our industry, we have for years felt that the consumer rules everything. Because of the exciting times we live in, with technology emerging at such a rapid fire pace, the economy being is constant flux, people have choices, and they will be smart about those choices. That being said, commodity markets/products are intriguing to me. My belief is that you really need to get to know your customer. Know where they live, what drives them, where do they store this product, what other products is it interacting with? We did a project a few years ...
New Customers versus Repeat Business
Every management authority on the circuit says that loyal customers and their repeat purchases are the cornerstone of your long-term successful business. The reason is obvious: it is less costly to get your existing customers to buy more than it is to find new ones. The lower cost of sale leads gives you higher operating margins, which you can then invest in other business building activities, and so it goes. Since I'm bringing this up at all, you've got to ask yourself, "Is this old saw true?" For incremental growth up to around 20 percent per year, the answer is yes. It's true. Spend ...