Special Report on
Real-time Brand Management
Real-time Brand Management - Trends
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On March 13, a Virgin America flight from Los Angeles to New York was diverted from John F. Kennedy International Airport to Stewart airport in Newburgh, N.Y., due to severe weather, and the passengers and crew waited in the plane on the tarmac for over four hours. The crew was anxious, babies were crying, mothers were anxious, and the passengers were unruly—to the point that one woman was taken off the plane by police. The entire ordeal was documented by David Martin, the CEO of Kontain.com , on his company's iPhone social-media application. Martin was called by someone in Virgin America's marketing department, ...
by Clayton M. Christensen, Michael Overdorf, Thomas H. Davenport, Peter F. Drucker, Daniel Goleman, Robert S. Kaplan, David P. Norton, Rosabeth Moss Kanter, John P. Kotter, Theodore Levitt, Michael E. Porter, C.K. Prahalad,Gary Hamel Buy it now » by Gina Trapani, Steven DeMaio, Tony Schwartz, Catherine McCarthy, William Oncken Jr., Donald L. Wass, Stephen R. Covey Buy it now » by Peter F. Drucker, William Oncken Jr., Donald L. Wass, Stephen R. Covey, Robert E. Quinn, Robert S. Kaplan, Tony Schwartz, Catherine McCarthy, Rosamund Stone Zander, Benjamin Zander Buy it now » On ... Read More
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