Special Report on
Service Management and Marketing
Service Management and Marketing - Trends
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is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing , customer service , and technical support . The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 1 Once simply a label for a category of software tools, today, it generally denotes a company-wide ...
Anderson, R. (1994) Representations and requirements: The value of ethnography in system design. Human-Computer Interaction, 9, 151-182. Bate, P. and Robert, G. (2007) Bringing user experience to healthcare improvement: The concepts, methods and practices of experience based design. Oxford: Radcliffe. Bitner, M.J., Ostrom, A. and Morgan, F. (2008) Service Blueprinting: A Practical Technique for Service Innovation. California Management Review, Spring 2008, 50 (3), 66-94 Bitner, M.J. (1992), Servicescapes: The Impact of Physical Surroundings on customers and employees, Journal of ... Read More
SURVEY RESULTS FOR
SERVICE MANAGEMENT AND MARKETING
- Market_France #4: Service Management and Marketing: A Customer Relationship Management Approach http://amzn.to/aA8z3E
- PennaTMT Apple iAd kills off Quattro mobile ad network: Multiplatform service is ditched in favour of Apple's iPhone-... http://tinyurl.com/2d3dcut
- mlnash [Blog] Integrate Marketing Efforts With Your Voice Messaging Service: You can combine your marketing communication ... http://ping.fm/sbw9N
Patrick Dixon - conference speaker future trends (futurist). Global future of industry ...
Connecting with customers: client focus and business growth. Niche marketing and online communities ...
- ITO Trends in the Mid-Market: Overcoming Challenges in the Current ...
- Overtone, Inc. to Sponsor Webcast, “How to Make Social Media Data ...